Everyone loves the feeling you get attending a Cirque du Soleil show. It’s an experience that you remember because of how it made you feel.

When we conceived the idea for an inaugural event which will bring together industry thought leaders and technology experts to discuss how to future-proof your business, we wanted to create that same feeling. While lots of conferences deliver great speakers alone, the marketing team at SAP ANZ wanted to create a complete experience that not only gives attendees relevant information but leaves you inspired to act on your newfound knowledge.

SAP NOW will be brought to life on Tuesday 8th August in Sydney. We scoured the city for venues and settled on the Hyatt Regency, for the very fact that it is not only a great space, but we can run the entire event on the same floor so everything is easily accessible and buzzy. We want to bring that vibe that we deliver in our global event SAPPHIRE in Orlando.

If the recent past has taught us one thing, it is that there are always unforeseeable changes in our industry and marketplace. Flexibility and agility have always been constants, but they now need to be coupled with resiliency.

At SAP NOW 2023, we will delve into the strategies and actions required to successfully meet the demands of the present and the emerging future and future-proof your business. You’ll have the opportunity to learn from industry leaders, technology experts, and innovative thinkers who will share their insights and strategies for navigating the digital landscape and driving success in the years to come. You’ll discover how to leverage cutting-edge technologies to unlock new opportunities, streamline processes, and enhance customer experiences.

Current relatable themes to spur new ideas

We will have three breakout tracks running and will feature SAP experts and customers speaking across all these tracks, mostly in fireside chats or panel discussions.

The three breakout tracks are:

Company: Achieving sustainable growth as a Company or Organisation by adopting a culture of innovation and learning, and building a diverse, inclusive, flexible and agile workforce.

Customer: Anticipate the evolving needs and expectations of the future Customer by accelerating products and services rapidly and efficiently through streamlined processes and embracing digital.

Communities: Advocate corporate social responsibility and build stronger Communities by acting on data insights, circular economic practices and fostering business networks.

A bit of glitter

Probably the first thing you will notice about the event is that it does feature Cirque du Soleil. Nickole Tara, Chief Growth Officer from Cirque du Soleil will fly in from Montreal for the event. We’ll also incredibly have artists from Cirque du Soleil perform two acts for the audience.

We have also managed to secure Victor Dominello, Former NSW Minister
Customer Service and Digital Government to close the event, where he’ll share his thoughts on innovation and future-proofing.

And to close out the day, we’ve got the icon, legend and phenomenon that is Kate Ceberano performing some of her greatest hits.

Immersive experiences

We want all attendees to be immersed in real life scenarios. So there will be three showcases featuring innovation on the show floor:.


An interactive demonstration of how SAP and our ecosystem support complex, cross-industry value chains, such as food supply. See how ice cream goes from farm to consume and how SAP software helps ensure that each step, and each business involved, is more sustainable and profitable.


When your business depends on production, your supply chain is critical. It is the engine that drives your business. It can also be a source of constant risk for disruption. Experience how to holistically manage and mitigate business risk with a digital supply chain.


Get ready for a fun challenge in a racing simulation. Experience the Power of SAP Innovations and Data Analytics in Sports AND Discover how our AI solutions can help you stay ahead of the competition and achieve your business goals.

Innovative technology

The showfloor will feature SAP partners and all of the new SAP technology innovations, particularly AI.

I would love to see you there. Keep a look out for me on the showfloor and come and say hello.