SAP makes new leadership appointments, bolstering channel strategy.

SAP NEWSBYTE August. 03, 2023 — SAP today announces the appointments of Ashley McGibbon to the role of Chief Partner Officer and the appointment of Sofiane Ainine to Executive General Manager (EGM), Growth Market, SAP Australia and New Zealand.

Ashley leads the partner organisation in Australia and New Zealand, assuming the role from Mark Hettler who has commenced his retirement after five years at the helm and 17 years at SAP. Ashley has been with SAP since 2012, with her most recent role, as General Manager, Growth Markets. She has worked across all areas of the SAP business, including midmarket, channel, services, and sales, bringing a breadth of customer and partner experience to drive SAP’s cloud strategy across its partner ecosystem.

Commenting on the announcement, Damien Bueno says, “Our partners are often the people and teams that stand inside of our customers, ensuring the success of our approach, and helping our customers realise value through their cloud journeys. They are critical for our customers’ success and our cloud future. With Ashley’s renowned enthusiasm and results-driven approach, we will reimagine our expanding ecosystem relationships, as we progress our cloud strategy in Australia and New Zealand to deliver the needs of our customers.”

In his new role, Sofiane will focus on helping midsize organisations across Australia and New Zealand realise their business ambitions through technology, working closely with the reseller community. Passionate about the midmarket sector, his appointment follows the announcement earlier this year of SAP’s cloud offering for midsize enterprises, GROW with SAP, which aims to provide midsize organisations with flexible, agile tools to effectively manage their businesses in a fiercely competitive, and often unpredictable market.

Bueno adds, “Businesses require the agility to add new products, services, and customers — and they need a technology solution that can keep pace with their development. With Sofiane focused on a large and important segment of Australian and New Zealand organisations, collaborating with the experienced and passionate reseller community, we can help midmarket leaders navigate this increasingly competitive business environment. Our partner strategy is the foundation for a strong and mutually beneficial collaboration that will continue to deliver incredible results for our customers.”