SAP and Deloitte Partner with Tabreed to contribute to the Digital Transformation of the Middle East’s USD 8 Billion District Cooling Industry

SAP Technologies to Offer Real-Time Insights with Solutions Hosted on the SAP UAE Cloud Data Center

ABU DHABI, United Arab Emirates 

Global technology company SAP has announced its partnership with The National Central Cooling Company PJSC (Tabreed), the leading UAE-based international district cooling developer, in a move that will contribute to the digital transformation of the district cooling industry.

In the Middle East, population growth, diversified economic growth, the hot climate and government visions for environmental sustainability all favor the growth of district cooling. As a result, the Middle East’s district cooling market is valued at USD 8 billion, according to Global Market Insights, and poised for an 8% year-on-year growth between 2021 and 2027.

Speaking of the partnership, Bader Saeed Al Lamki, CEO, Tabreed, said: “Ours is a company that is dynamic, innovative and efficient, with streamlined processes that facilitate growth, profitability and progress. When we see potential to improve and modernize our systems, we do so in order to keep Tabreed at the forefront of technical excellence, and the digital transformation initiative we have actioned with SAP and Deloitte will greatly benefit our core business. Access to real-time insights on operations will drive our competitiveness and I look forward to seeing the results of our collaboration and the improvements that will no doubt result for our employees and customers alike.”

As part of its digital transformation journey, Tabreed, working with Deloitte and SAP, will deploy a variety of innovative technological solutions, including the SAP S/4HANA business suite for real-time insights and analytics, the SAP Ariba platform for digitally-based and simplified procurement, SAP SuccessFactors for an improved human resources experience and the SAP Analytics Cloud for better data-driven decision making.

All the solutions will run on the SAP public cloud data centre in the UAE, in full compliance of data regulations.

“From the beginning of our engagement, we were very impressed with Tabreed’s technology roadmap, and today we, along with our global partner Deloitte, are proud to have partnered with them in this ambitious digital transformation journey,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “As an Intelligent Enterprise, Tabreed can scale up on our UAE public cloud data centre, exchange best practices from our utilities industry leadership and drive new digital business models.”

“As SAP’s number one global partner we are excited to be part of this transformative district cooling journey for Tabreed, to deliver a unique project which capitalizes on Deloitte’s breadth of expertise and digital transformation capabilities, as well as the wider global Deloitte network. By creating a more energy efficient system, and reducing carbon monoxide emissions, Tabreed is aligned with the current global focus on climate, and Deloitte is honored to be collaborating on this front,” said Tim Parr, CEO, Consulting, Deloitte Middle East.

Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews.