Aramtec Commits to Full Digital Transformation to Enhance Services for Customers and Support Regional Expansion Plans

Leading UAE-based food services company adopts RISE with SAP and S/4HANA to improve end-to-end processes, increase visibility and control over supply chain functions

DUBAI, UAE — 22 February 2023 — Aramtec,  one of the UAE’s longest-established food service companies, is delivering on a year-long strategy to become cloud-based and digitally empowered through solutions from global technology company SAP SE (NYSE: SAP). To fully automate and enhance Aramtec’s import of premium food brands and goods, as well online store Butchershop.ae, the company has committed to a transformation journey including an upgrade of its ERP landscape.

The new Aramtec strategy, titled Project Phoenix, will enhance the company’s food services it delivers to hotels, restaurants, airlines and other commercial F&B outlets.  With a need for flexibility, agility, and scalability, Aramtec’s adoption of cloud computing using RISE with SAP and S/4HANA solutions met all these criteria while delivering a tailored strategy based on SAP’s deep expertise in supply chain management and food service industries.

Edgard Chalhoub, General Manager of Aramtec, said, “Our objective is to capitalize on the digitization and automation benefits of technology to run our business more smoothly and to optimize our productivity and efficiency.  We are set to achieve greater visibility and control over all areas of Aramtec’s operations as well as our complex supply chain and distribution network, as we have more than 2000 stock keeping units (SKUs) distributed to thousands of customers. Ultimately, Aramtec will have the capacity to respond quickly to our customers’ needs and changes in the supply chain environment.”

Aramtec’s move to the cloud was accelerated through its adoption of RISE with SAP, which provides a pathway to the cloud for any customer, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications.

Zakaria Haltout, Managing Director of SAP UAE, said, “The commitment Aramtec has made to becoming an SAP-designated Intelligent Enterprise means it is aligned with regional digital transformation plans while enhancing the services it delivers to existing and new-market customers. By leveraging SAP’s cloud-based S/4HANA, Aramtec will benefit from the latest SAP technologies and updates. It will enjoy precise stock control and record keeping, 360-degree views of all operations, automation of business processes, reduced total cost of ownership and the ability to manage business change and scale operations rapidly.”

The implementation of the SAP solutions at Aramtec, which will also include SAP Payroll, is expected to go live in the third quarter of 2023.

Photo caption:

From left to right (sitting): Edgard Chalhoub, General Manager of Aramtec and Zakaria Haltout, Managing Director of SAP UAE

From left to right (standing): Rabie Hamdeh, Head of IT, Aramtec and Mohammed Hammad, Director of Sales, SAP UAE

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About Aramtec

We pride ourselves on obtaining ISO 22000 and HACCP Certification and its procedures are our priority. Our Team is responsible for implementing all necessary guidelines and procedures. Temperature of our stores is monitored continuously, and records are kept in our database. Critical Control Limits and Points are identified, and strict adherence taken.

For our product list, please contact us via email: info@aramtec.com OR add your email address to the request form below.

For more information, visit www.aramtec.com

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.


For more information, press only:

Elizabeth Elphick, Wallis, +971 50 705 9518, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

Fadi Ozone, Wallis, +971 55 445 7187, sap@wallispr.com