SAP Promotes Eileen Chua as Managing Director for Singapore

SINGAPORE — April 13, 2020SAP SE (NYSE: SAP) today announced the appointment of Eileen Chua as Managing Director for Singapore. In this new role, Eileen will be responsible for all activities spanning sales and operations, as well as SAP’s expansion and growth in Singapore, where she will report directly to Rachel Barger, President & Managing Director of SAP Southeast Asia.

Eileen has 20 years of experience in the technology industry across software, cloud and professional services. Together with her team and the SAP ecosystem, they will help organizations to build their Intelligent Enterprise strategy, using the latest technologies to turn insight into action across the business – in real time. Eileen was most recently the Director of Key Accounts for SAP Singapore where she provided leadership and direction to SAP’s high performing account directors in Singapore, significantly contributing to the achievement of revenue while delivering customer value and innovation through cloud transformation with strategic and key clients. Eileen has started her career with SAP since 2011 and was responsible for the success of clients in the Financial Services, Transportation and Utilities industries.

Commenting on Eileen’s appointment, Rachel Barger, President & Managing Director for SAP Southeast Asia said: “We remain confident in Singapore as a business hub, given the access to a global talent pool, innovative culture and strong government support for the digitalization of industries. As an employer of choice, SAP makes every effort to support our employees to reach their full potential, and Eileen’s promotion is testament to the rising local female leader that we have in the talent bench. I am confident that she will lead the Singapore business to greater heights”

SAP established its presence in Singapore more than 30 years ago and has consistently been rated as one of Singapore’s best workplaces. As a key market, SAP has invested into a co-innovation center, startup accelerator and corporate skills university in Singapore over the last 3 years to support a thriving ecosystem in service to customers to transform them into Intelligent Enterprises leveraging Digital Technologies.

“The economy, government, and society are facing some headwinds brought about by the COVID-19 pandemic, causing businesses and employees to turn to digital solutions to enable remote working, digital supply chains and manage customer and employee experiences. We support our customers and partners during the COVID-19 pandemic with help to tackle disruptions including free access to select SAP software. SAP brings Intelligent technologies, leadership across business processes, and four decades of innovation to help our customers thrive in the Digital Economy,” said Eileen Chua, Managing Director, SAP Singapore.