BANGKOK, Thailand – April 28, 2026 – SAP SE (NYSE: SAP) today announced that Osotspa Public Company Limited, a leading Thai fast-moving consumer goods (FMCG) company, is modernizing its enterprise operations with SAP Business Suite, through the RISE with SAP journey, to drive group-wide standardization, analytics, and accelerate future innovation.
Founded in 1891, Osotspa has grown from a local pharmacy into a regional FMCG leader with a diversified portfolio focused on improving the quality of life for society. However, as the business expanded, operating multiple on-premises ERP systems with non‑standardized business processes posed a challenge for Osotspa. Fragmented financial structures, redundant master data, and highly manual workflows limited the company’s ability to achieve real‑time visibility across its business units.
To better support the company as it expands internationally and to help it respond to rapidly changing consumer demand, Osotspa identified the need to simplify its technology landscape. It needed to unify its financial and operational data to a cloud-based system to enable faster, insight-driven decision making across the group.
Addressing Complexity in a Fast-Changing FMCG Landscape
By adopting RISE with SAP on Amazon Web Services (AWS) – a guided transformation journey to help on-premises SAP ERP customers modernize their business with SAP Business Suite–Osotspa is transforming its finance and operations landscape onto SAP Cloud ERP Private to enable real-time financial consolidation, strengthened governance, while simplifying the overall technology landscape across business units.
“Operating across multiple on‑premises ERP systems with fragmented processes limited our ability to gain real‑time insights and drive timely performance decisions,” said Ratiporn Ratcharoen, Group Chief Financial Officer at Osotspa. “By moving to SAP Cloud ERP Private through the RISE with SAP journey, we are creating a single, cloud‑based digital core with standardized processes, embedded automation, and advanced analytics. This allows us to protect our existing SAP investments, fully leverage the end‑to‑end SAP Business Suite, and build a more efficient, scalable platform for future growth.”
This transformation also positions Osotspa to accelerate future innovation, including advanced AI adoption, supply chain optimization, and hyper automation across its operations.
“RISE with SAP enables companies like Osotspa to transform their core business processes with SAP Business Suite, while continuously adopting innovation in the cloud,” said Kulwipa Piyawattanametha, Managing Director, SAP Indochina. “By standardizing operations and leveraging real-time insights, Osotspa is strengthening its ability to respond to market changes and drive sustainable growth.”
“Thailand’s consumer goods industry is evolving rapidly, and companies like Osotspa are setting the pace by rethinking how cloud can power every part of their business,” said Vatsun Thirapatarapong, Country Manager, AWS Thailand. “By choosing RISE with SAP on AWS, Osotspa is unlocking the agility to respond faster to consumer demand, generate real-time insights across their operations, and scale with confidence as they expand across Southeast Asia.”
Partner Ecosystem Supporting Transformation
Osotspa selected Deloitte as its implementation partner for this internal “OneRise” transformation program.
“SAP S/4HANA and the SAP Business Suite provide Osotspa with a robust digital core to modernize operations and enable scalable innovation,” said Dr. Metinee Jongsaliswang, Country Managing Partner, Deloitte Thailand. “As a RISE with SAP Validated Partner, Deloitte brings proven experience in guiding enterprises through the RISE with SAP journey and methodology, ensuring a structured and value-driven cloud transformation.”
The OneRise program covers key SAP standard modules including MM, SD, PP, EWM, QM, FICO and other core capabilities, delivering an integrated enterprise platform across procurement, manufacturing, logistics, and finance.
The transformation will be supported by Deloitte’s 2-in-a-Box model and Multi-Disciplinary Model (MDM), combined with strong Change Management and industry expertise, to drive adoption, governance discipline and sustainable business value.
