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Consumers resisted Betty Crocker’s instant cake mix when it first hit the market. Adding water and pouring the resulting batter into a pan made baking…
The Customer Experience Story Gets Sexy
To celebrate Valentine’s Day, people all over the world will shop online for products that are easily available thanks to a German woman named Beate Uhse.
AI Trends 2019: Five Easy Steps to Create Intelligent Chat Bots
Sifting through this year’s chat bot and artificial intelligence (AI) predictions, it’s clear that conversations have finally shifted from human versus computer — so last…
Purpose-Driven Retailers Can Put Your Closet in the Cloud
Most businesses do not just want to do well, they also want to do good. But regardless of size and segment, retailers in 2019 will…
Why CEOs Should Care About Experience Management
Think experience management (XM) is simply the latest jargon du jour? Think again. XM provides immediate feedback about how people perceive a company’s brand and…
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