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Knowledge for SAP User Groups
Break through to the other side of user assistance (UA): the theme of UA Reloaded 18 highlighted its offer for technical communicators to engage and explore…
CEO Bill McDermott: How SAP Is Augmenting Humanity to Unleash Economic Growth
Bill McDermott, CEO of SAP SE, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only…
Customers Want Personalization, Just Not at Any Cost
Just a few months ago, global communications firm Edelman surveyed 33,000 consumers in 28 countries, polling them on their trust levels for NGOs, businesses, governments, and…
SAPPHIRE NOW Preview: How to Become an Intelligent Enterprise with Machine Learning
Machine learning can turn an avalanche of unstructured information – images, documents, text, videos, speech – into something with real business value like less down…
Businesses Need to Do Three Things in 2018: SAPPHIRE NOW Makes It Happen
It’s not too early to start thinking about SAPPHIRE NOW in 2018, taking place June 5-7 in Orlando, Florida.
How to Prepare for the Perfect Omnichannel Customer Experience
Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering — information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem — while others scratch their heads.
Why Retail’s “Battle Worn” Offer Fantastic Value for Personalization
Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.
SAP Named a Top Software and Enterprise Company by G2 Crowd
Last month, SAP was recognized on two of G2Crowd’s Top Company lists for 2017: ranked number 13 on the Top 100 Software list and number…
New Research Finds Customer Experience at the Heart of Digital Transformation
From sea to shining sea, a very stark message is resonating when it comes to competing in today’s digital economy: The customer experience is king. It…
SAP Alumni Network: Comfortable High Heels at Last!
For one former SAP employee, what might sound like a paradox is a new business model that she is bringing to life with an abundance of…
Reinventing the Fashion Business Model
If you’re a Project Runway enthusiast, you know that “in fashion, one day you’re in, and the next day, you’re out.” Host and model Heidi…
Deliver Customer Experience in One Language
Imagine this scenario: You go into a store to buy milk and the signs are in English, the currency is a Krone, the clerk speaks…
When Beyond CRM Goes Beyond Hype
It’s no secret that Silicon Valley has a love affair with buzzwords when it comes to describing its next batch of “seamless” and “transformational” innovations….
Study: Online Communities Improve Brand Marketing, Buyer Confidence and Customer Lifetime Value
WALLDORF — Branded online communities are playing a key role in improving customer experiences, according to a study released today from SAP SE (NYSE: SAP)…
Customer Insight Is the Financial Services Industry’s New Best Friend
Across all industries customer insight is becoming ever more important for generating new and innovative offerings as well as driving flexibility in existing products, to…
Driving Foot Traffic into Your Store with SAP Digital
SAP Digital Consumer Insight just made it easier to analyze traffic in brick-and-mortar stores, which can be crucial to improving business. This cloud-based technology helps organizations of any size learn more about the people who frequent specific locations, from how many people are passing through to specific demographic data.
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