Feature Article — It’s not too early to start thinking about SAPPHIRE NOW in 2018, taking place June 5-7 in Orlando, Florida.
Feature Article — Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering -- information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.
Feature Article — Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.
Feature Article — Last month, SAP was recognized on two of G2Crowd’s Top Company lists for 2017: ranked number 13 on the Top 100 Software list and number...