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In June, SAP rolled out a new suite of applications created to advance its market share and shake up the CRM market. The portfolio, called SAP…
Online Retailers Are Missing the Mark on Customer Preferences, SAP Global Study Indicates
WALLDORF — Three out of four online shoppers worldwide fail to regularly see product recommendations that interest them, according to a global survey sponsored by…
SAP to Showcase Digital Marketing Innovations at DMEXCO
COLOGNE, Germany — SAP SE (NYSE: SAP) today announced it will feature innovative showcases from the SAP Customer Experience portfolio at DMEXCO, the meeting place…
How to Best Use Customer Data and Avoid Being Creepy
The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that relationship is using customer data…
How Retailers Are Reinventing Target Marketing with AI and Machine Learning
Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
Have You Thanked Your Female Customer Experience Leaders This Week?
If you’re in the marketing and advertising sphere, then you know it’s time for one of the biggest industry events of the year, the Cannes…
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