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Knowledge for SAP User Groups
The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that relationship is using customer data…
How Retailers Are Reinventing Target Marketing with AI and Machine Learning
Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
Have You Thanked Your Female Customer Experience Leaders This Week?
If you’re in the marketing and advertising sphere, then you know it’s time for one of the biggest industry events of the year, the Cannes…
How Predictive Maintenance Can Make You Feel Good About Your Next Beer
The next time you take a cold beer out of your fridge, think about Eduardo Esquival and how people like him are helping reduce your…
The Customer Revolution: An Open Letter
Today SAP is launching SAP C/4HANA, our new customer experience suite to revolutionize customer relationship management (CRM). Just as the customer experience has reached the…
SAP C/4HANA in Action: Introducing SAP’s New Digital Experience Starting with SAP.com
As my colleagues and I gather with hundreds of customers, partners and influencers at SAPPHIRE NOW, certain topics will inevitably arise throughout the event, as…
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