CRM and customer experience Archives | SAP News Center

CRM and customer experience

Luxury on Cloud Nine: Redefining Excellence at Swarovski with SAP Cloud ERP

The luxury brand is laying the foundation for AI and to reach its strategic targets by 2030.

by Christoph Lixenfeld

July 10, 2026

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How SAP Customer Checkout and Viva.com Are Advancing Payment Processes at the POS Along Checkout Experience

by Elena Vavitsa
July 6, 2026
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Customer Retention Over Acquisition: What the Advanced Success Plan for SAP CX Offers Utilities Customers

by Tara Tracey, Rajeev Ranjan
July 1, 2026
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How the Advanced Success Plan for SAP CX Operationalizes Hyper-Personalization at Scale

by Tara Tracey, Payal Sachdev
June 24, 2026
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How AI Powers Customer Experience in Travel and Transportation

by Tara Tracey, Geoffrey Arado
June 19, 2026
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The Autonomous CX Revolution Elevated by Google

by Balaji Balasubramanian
June 18, 2026
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Why Partner Momentum Around SAP CX Matters Now

by Karl Fahrbach, Balaji Balasubramanian
June 15, 2026

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