CRM and customer experience Archives | SAP News Center

CRM and customer experience

How the SAP Tool Chain Fuels Fast Growth at Harbour Energy

The company scales like a major, but stays agile like a startup.

by Judith Magyar

June 9, 2026

Feature

Operationalizing Autonomous CX with the Advanced Success Plan for SAP Customer Experience

by Tara Tracey
May 28, 2026
Feature

Why AI Raises the Stakes for Customer Experience

by Balaji Balasubramanian
May 14, 2026
Feature

SAP Unveils Business AI Platform to Power the Autonomous Enterprise

by Paul Taylor
May 13, 2026
Press Release

SAP Unveils the Autonomous Enterprise

by SAP News
May 12, 2026
Press Release

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

by SAP News
April 22, 2026
Feature

AI Is Raising the Bar for Customer Experience: SAP and Google Cloud Are Building What Comes Next

by Sara Richter
April 22, 2026

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