Gamification is everywhere. Most apps on smartphones have a gamification element, from education tools such as Duolingo to fitness apps like Strava. These apply game thinking and mechanics, such as points and leader board systems, in a non-game context.
Gamification is also becoming more popular amongst our customers and partners, and SAP is using it in both a pre and post-sales context to improve return on investment, data quality, timeliness, and learning.
Here are some of the exciting ways that we’ve used gamification to drive engagement and differentiate our sales experience from our competitors.
1- Creating Immersive Virtual Reality Experiences to Engage Users
In preparation for the CWS Summit Europe, an event aimed at Contingent Workforce Professionals, the SAP UKI Innovations team was tasked with creating an immersive experience to showcase how SAP technology can have a positive impact on the future of work. They used virtual reality (VR) technology to produce a simulated space environment.
The VR Experience took users on three immersive journeys through different worlds. New SAP UI World showcased SAP’s new user interface, eliminating text heavy programs. The Launch of SAP Learning World gave participants the opportunity to better understand how to recruit, employ and manage a strong workforce, and the Future of Work World demonstrated how SAP technology can help businesses deploy a Total Workforce Management strategy.
By Using a gamified interactive VR experience, users became more engaged with SAP products and services in a meaningful way, which helped them better understand the benefits that SAP software can bring to their business.
2- Using Augmented Reality to Highlight Sustainability and Purpose
There is a lot of pressure on businesses to be more sustainable. The good news is that technology can help. But it can often be difficult for customers to know where to start and to understand the best option for them, and for the planet. This is where gamification can help.
The Innovation team used augmented reality (AR) to create a Sustainability and Purpose event Stand to showcase different elements of SAP’s sustainability portfolio. They created three different sections of the stand, one focused on waste and the circular economy, another on emissions and environmental impact, and the third on inequality. This allowed users to uncover relevant sustainability information whilst interacting with the applicable SAP technology and demos. In each world, the player is presented with a fast fact, a multiple-choice question, and an SAP solution, and a fcial recognition feature which made the journey more engaging.
The gamified approach demonstrates how SAP can help businesses meet regulatory obligations, act sustainably, and make processes more efficient whilst still addressing the environmental, social, and economic challenges of today.
3- BTP Diamond Game
SAP’s Business Technology Platform (BTP) can be seen as a complex offering as it comprises so much. It includes application development, automation, data analytics, integration, and AI capabilities into one unified environment optimised for SAP applications. As a way of making BTP more digestible and understandable for customers, the UKI BTP team created the SAP BTP Diamond Game.
This physical board game requires users to work in small teams and act as they work for the same company, setting the teams the challenge of solving real business issues using the BTP service cards. This interactive game helps customers understand how they can get tangible business benefits from SAP BTP.
4- Using Business Simulation to Help Customers Better Understand SAP S/4HANA Cloud
Businesses are facing volatile macroeconomic environments and markets that favour flexibility. To stay ahead, customers need to be in the cloud. SAP S/4HANA Cloud offers customers that opportunity and so SAP is continually looking at ways to showcase how to best use the solution while demonstrating the benefits of the benefits of a cloud environment.
The SAP team created ERPsim, a business simulation game that gives participants a hands-on experience that conceptualises SAP S/4HANA. In the game, participants are responsible for running a fictitious company in a virtual marketplace, whilst using a real live SAP S/4HANA Cloud system to overcome challenges.
ERPsim inputs algorithms and chaos theory into SAP’s BTP. The aim of the game is to help users enhance their understanding, and move from having standard application knowledge, to a much more advanced knowledge of applications, business, and collaboration. ERPsim highlights the intelligent technologies, real time analytics, and intuitive user experience of SAP S/4HANA Cloud.
ERPsim allows SAP to establish a better rapport with customers and partners through collaboration. Also, participants walk away with a unique memorable experience of SAP S/4HANA Cloud, with an increased understanding and level of confidence of the new world of ERP in the cloud from SAP.
Using Gamification to Improve Customer Engagement and Knowledge
Gamification offers so many business benefits and SAP has been using it to build engagement, increase customer knowledge and highlight how technology can help organisations to grow. Gamification differentiates our post and pre-sales experiences from our competitors, creating a memorable experience for users in a suitable way.
