SAP Sapphire: 2026 Media & Analyst Program

SAP Sapphire Madrid: 2026 Media & Analyst Program

SAP Sapphire Madrid

In-person event | May 19–21, 2026
IFEMA Madrid
Av. del Partenón, Madrid, España

Agenda

Tuesday, May 19

Wednesday, May 20

Thursday, May 21

Featured Speakers

Christian Klein
Chief Executive Officer

Sebastian Steinhaeuser
Chief Operating Officer (COO)

Manos Raptopoulos
Global President, Customer Success, Europe, APAC, Middle East and Africa

Philipp Herzig
Chief Technology Officer

Thomas Pfiester
Head of Customer Engagement & Adoption

To preview and download broadcast-standard stock footage and press photos digitally, visit www.sap.com/photos.

News

Martur Fompak International Boosts Throughput and Efficiency with Intelligent Robotics Enabled by Joule and Embodied AI
Madrid City Council Accelerates the Modernization of Its Internal and Tax Management with SAP
Ericsson Scales AI Across the Enterprise with a Business Data Fabric and SAP

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Media Library

Photography

Christian Klein, CEO and Chairman of the Board, SAP SE

Christian Klein, CEO and Chairman of the Board, SAP SE

Christian Klein, CEO and Chairman of the Board, SAP SE

Christian Klein, CEO and Chairman of the Board, SAP SE

Christian Klein, CEO and Chairman of the Board, SAP SE, and Jan Oberhauser, Founder and CEO, n8n

Christian Klein, CEO and Chairman of the Board, SAP SE, and Arthur Mensch, Co-founder and CEO, Mistral AI

Philipp Herzig, CTO, SAP SE, and Pavan Srivastava, Global Chief Technology Officer, Deloitte Consulting LLP

Philipp Herzig, CTO, SAP SE

Philipp Herzig, CTO, SAP SE

Sebastian Steinhaueser, COO and Member of the Executive Board, SAP SE

Sebastian Steinhaueser, COO and Member of the Executive Board, SAP SE

Sebastian Steinhaueser, COO and Member of the Executive Board, SAP SE, and Jan Ziskasen, Head of Core Platforms, H&M

Monika Schaller, Christian Klein, Sebastian Steinhaueser, Philipp Herzig

SAP Sapphire Madrid crowd shot — SAP Sapphire Madrid

SAP Sapphire Madrid show floor — SAP Sapphire Madrid

SAP Sapphire Madrid

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Thomas Pfiester, Head of Customer Engagement & Adoption and Member of the Extended Board of SAP SE

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Thomas Pfiester, Head of Customer Engagement & Adoption and Member of the Extended Board of SAP SE

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Esra Kocaturk Norell, VP Customer Experience, Enterprise IT, Ericsson

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Esra Kocaturk Norell, VP Customer Experience, Enterprise IT, Ericsson

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Davide Schinetti, Chief Operating Officer, EssilorExottica

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Davide Schinetti, Chief Operating Officer, EssilorExottica

Toby Granwal, Chief Information Officer, Fonterra

Thomas Pfiester, Head of Customer Engagement & Adoption and Member of the Extended Board of SAP Sez, and Toby Granwal, Chief Information Officer, Fonterra

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board SAP SE, and Thomas Pfiester, Head of Customer Engagement & Adoption and Member of the Extended Board of SAP SE

SAP Sapphire Madrid

SAP Sapphire Madrid

SAP Sapphire Madrid

SAP Sapphire Madrid

SAP Sapphire Madrid

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