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Ann-Sofie Ruf

Design at Business: Cross-Company Network for Change

Feature Article — Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the...

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December 28, 2016 by Ann-Sofie Ruf 128

Designing an Engaging Fan Experience at Super Bowl 50

Feature Article — When San Francisco won the bid to host Super Bowl 50 the Host Committee wanted to have more content shared online than any Super Bowl...

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November 4, 2016 by Ann-Sofie Ruf 20

Co-Innovation with Mercedes-AMG: A Journey of Shared Expertise

Feature Article — More than an outcome, co-innovation is a journey. If done right, it has the power of building trust and expertise. SAP and Mercedes-AMG have started...

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July 4, 2016 by Ann-Sofie Ruf 144

Interaction 16: Why the Craft of Design Is So Dynamic and Exciting

Feature Article — Last month, Interaction 16, the premier design event organized by Interaction Design Association, brought together about 1,000 design professionals, leaders, students and volunteers for three...

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April 1, 2016 by Ann-Sofie Ruf 67

Revolutionizing the NHL’s Fan Experience

Feature Article — In 2014, SAP and the National Hockey League reimagined the fan experience around statistics for hockey lovers worldwide. This is the story of how design...

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March 11, 2016 by Ann-Sofie Ruf 35

Scenes: A New Method and Tool to Create Storyboards

Feature Article — Storyboards are a powerful way to communicate user requirements and to validate ideas before they are fully designed or implemented. They are used during the...

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March 3, 2016 by Karen Detken, Ann-Sofie Ruf 73

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