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Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the…
Designing an Engaging Fan Experience at Super Bowl 50
When San Francisco won the bid to host Super Bowl 50 the Host Committee wanted to have more content shared online than any Super Bowl…
Co-Innovation with Mercedes-AMG: A Journey of Shared Expertise
More than an outcome, co-innovation is a journey. If done right, it has the power of building trust and expertise. SAP and Mercedes-AMG have started…
Interaction 16: Why the Craft of Design Is So Dynamic and Exciting
Last month, Interaction 16, the premier design event organized by Interaction Design Association IxDA.org, brought together about 1,000 design professionals, leaders, students and volunteers for three…
Revolutionizing the NHL’s Fan Experience
In 2014, SAP and the National Hockey League reimagined the fan experience around statistics for hockey lovers worldwide. This is the story of how design…
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