Read stories and insight into how the company rose to prominence and why it looks to the future with confidence.
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SAP in Latin America: Staying Power, Nerves of Steel
In Latin America, SAP has faced – and survived – economic and political crises.
SAP in Southeast Asia: Total Freedom
Establishing business meant relying on instincts and giving local sales teams a long leash.
SAP Labs India: From Localization Team to Global Hub
SAP Labs India celebrates its 24th anniversary.
The “Dietmar Hopp Spirit”
Happy 80th birthday, Dietmar Hopp!
SAP in Australia: Cowboys in the Wild, Wild East
In Australia and later New Zealand, SAP’s presence arose from global customers’ need to roll out solutions to their subsidiaries. But SAP Australia and New…
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