Christian Klein, CEO of SAP SE, today launched the SAP Customer Data Platform during his keynote at the virtual SAP Customer Experience LIVE conference. The…
Explaining SAP’s Business Technology Platform
What is SAP’s Business Technology Platform? Why is it an important part of the company’s intelligent enterprise strategy? Irfan Khan, president of Platform and Technologies…
Industry Cloud Delivers Tangible Benefits for SAP Customers
A highlight from last month’s SAPPHIRE NOW Reimagined was the industry cloud launch. In a follow-up interview last week, I asked Peter Maier, president of…
The Integration Imperative for Companies Everywhere
Integration, particularly application and process integration, is one of the top asks for enterprise software customers — and for good reason. As humans, we instinctively…
Co-CEO Jennifer Morgan on How SAP Is Helping Companies Survive Pandemic
Appearing on CNBC’s Mad Money with Jim Cramer, SAP Co-CEO Jennifer Morgan gave a snapshot of the global economy during the COVID-19 outbreak and shared…
SAP Moves Up in Most Valuable Global Brands Ranking
SAP is now the 16th most valuable brand in the world, according to the annual BrandZ Top 100 Most Valuable Global Brands ranking, compiled by…
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