MGCC Urges Local Businesses to Make the ‘Intelligent Enterprise’ Switch


KUALA LUMPUR The Malaysian-German Chamber of Commerce and Industry (MGCC) is urging businesses to transition into intelligent enterprises to better prepare for the Fourth Industrial Revolution (4IR).

Its chief executive officer Daniel Bernbeck said intelligent technologies go a long way in elevating competitiveness within today’s digital economy.

“By becoming intelligent enterprises, businesses can ‘do more with less’, deliver best-in-class customer experience, build resilient supply chains while also inventing new business models and revenue streams,” said Bernbeck.

He was speaking at an event last Friday to commemorate SAP’s 30th year in Malaysia, and which was attended by Germany’s ambassador to Malaysia Dr Peter Blomeyer.

MGCC is the official representative of German industry and trade in Malaysia.

It is today the largest bilateral European business chamber in Malaysia and serves as a service partner for companies seeking to establish a market presence in the country.

Meanwhile, SAP Malaysia Sdn Bhd managing director Hong Kok Cheong said the company would continue to be supportive of technology’s role for Malaysia to realise sustainable growth currently and in the years ahead.

“Our focus predominantly centres around upskilling and youth employment, together with local businesses readiness for Industrial Revolution 4.0 (IR4.0) along with the transition to intelligent technologies on the cloud,” said Hong.

SAP Malaysia’s nation-building efforts include its collaboration with Malaysia Digital Economy Corporation (MDEC) on the MyUniAlliance programme which provides training for around 3,000 students per year transcending some 18 higher learning institutes.

“SAP is today the world’s largest provider of enterprise application software with the broadest portfolio of modular and suite solutions available on premise, in the cloud and hybrid,” said Hong.

“We are in a strong position to help realise greater competitiveness for Malaysia especially in today’s era of 4IR,” added Hong.

The company’s Malaysian customers include DKSH Holdings (Malaysia) Bhd and IOI Corporation Bhd.

This media report was published by the New Straits Times.