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If it’s true that experience is the market differentiator, then customer support is where the rubber hits the road for pretty much every company’s brand…
Why CEOs Should Care About Experience Management
Think experience management (XM) is simply the latest jargon du jour? Think again. XM provides immediate feedback about how people perceive a company’s brand and…
SAP and Qualtrics: Closing the Experience Gap
Recently SAP announced its intent to acquire Qualtrics International Inc. (Qualtrics), the global pioneer of experience management (XM) software. Since the announcement I have met with…
Experience Management Changes the Game: Player Reaction
Just after SAP announced its plan to acquire Qualtrics, I shared my thoughts about the news. I felt a little like a coach giving a…
Experience Management Changes the Game
It’s been an exciting time here at SAP with news of our agreement to acquire Qualtrics. We believe that the combination of Qualtrics’ Experience Management…
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