In today’s digital-first, mobile-dominated marketplace, customers interact with businesses across a wider range of channels and a broader life cycle than ever before. Add to…
SAP Marketing Cloud and Ruum Integration: Teamwork Rocket Fuel
Marketers work in a highly dynamic environment, across a number of departments and agency partners. As a result, marketing teams often need to jump between…
Superpower Your SAP C/4HANA Suite with Ruum by SAP
At this year’s SAP Customer Experience LIVE in Barcelona, we’re announcing that Ruum by SAP is integrating with SAP Sales Cloud, SAP Marketing Cloud, and…
SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn
COLOGNE, Germany — SAP SE (NYSE: SAP) today announced plans to enhance the SAP Marketing Cloud solution, introducing new “smart” capabilities to help companies focus…
How Retailers Are Reinventing Target Marketing with AI and Machine Learning
Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
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