SAP Labs France opens its first Customer Experience Center dedicated to AI, in Sophia Antipolis

Press Release

SAP Labs France, the SAP subsidiary dedicated to the Group’s R&D activities, announces the grand opening of its new Customer Experience Center dedicated to Artificial Intelligence (AI) in Sophia Antipolis. This innovative Center represents an important milestone in SAP’s ongoing commitment to innovation and technological excellence.

Immersive experiences to explore AI’s potential

The new Center is located in the heart of Sophia Antipolis, one of Europe’s largest technology clusters, on the historic site of SAP Labs France. It will offer an immersive experience for SAP customers, who will be able to discover and experiment with AI, uncovering the opportunities it offers to their business.

SAP’s approach to Business AI is to deliver customers the most relevant, reliable and responsible AI. Through interactive pathways, visitors will have the opportunity to dive into several concrete applications of AI in fields such as art, cybersecurity, responsible AI, or energy transition. They will also be able to experience SAP’s new AI assistant: Joule, which delivers proactive and contextualized insights from across the SAP’s solution portfolio and third-party sources, helping people get work done faster and driving better business outcomes in a secure, compliant way.

An Innovation Center for tomorrow’s technological solutions

SAP Labs France considers it essential for customers and partners to be able to interact directly with the teams who design and develop their solutions. The company intends to show how AI is impacting the business world and enabling its employees to innovate daily, with the support of a dedicated group that facilitates access to knowledge, tools, and experts.

SAP has always used the latest technologies, including AI, to support its customers’ business in a sustainable and responsible way. The opening of this Experience Center takes on particular importance in today’s technological landscape, where AI has become an essential pillar of innovation and growth for the entire SAP ecosystem.

SAP Labs France in Sophia Antipolis: a leading R&D center of expertise in the region

Based in Sophia Antipolis since 1998, SAP Labs France is deeply rooted in the local community and supports the region’s technological development. It has 450 employees dedicated to R&D projects on new revenue models, energy transition, Responsible AI, cybersecurity and advanced customer support.

SAP Labs France is a founding member of the ICAIR consortium dedicated to sharing best practices in AI and has supported the 3IA Interdisciplinary Institute for Artificial Intelligence since its creation. The creation of this new Center on the Sophia Antipolis site is in line with the commitments and expertise developed by SAP in the region.

When it comes to AI, there is a great deal of excitement and expectation from our customers. They rely on us to tap into the full potential of AI to deliver the best innovations. Plus, they want effortless innovation discovery. SAP’s AI Customer Experience Center, in Sophia Antipolis, showcases how our employees engage with AI. Together with SAP’s AI-driven customer support, the Center will significantly enhance the ease of use and value of SAP’s solutions – and, in turn, support the individual business transformation journeys of our customers.”, says Stefan Steinle, Executive Vice President, Customer Support.

About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
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