Corporate Sponsorships Reimagined: Women’s Tennis Association

Feature Article — Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need...

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July 3, 2017 by Micky Lawler, WTA President 278

SAP Welcomes Angelique Kerber as Brand Ambassador

Feature Article — SAP is excited to welcome WTA World No.1, Angelique Kerber as a brand ambassador for the company. Kerber and her coach Torben Beltz are early...

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April 20, 2017 by Ryan Somers 506

WTA Serves Game-Time Data Live with SAP HANA

Feature Article — Undeniably the most prestigious tennis event of the four which make up the Grand Slams, Wimbledon attracts the best tennis players from around the world. Tennis...

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July 13, 2016 by Christine Donato 32

A Proud Stroll Down Memory Lane on International Women’s Day

Feature Article — International Women’s Day, March 8, is a celebration of the continued social, economic, cultural, and political advancement of women all over the world. From my...

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March 8, 2016 by Micky Lawler, WTA President 127

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