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De’Longhi, New Era Cap and Other Global Brands Select SAP Customer Experience Solutions to Stay Customer-Centric

WALLDORFSAP SE (NYSE: SAP) today announced the latest global brands to have selected SAP Customer Experience solutions to deliver personal, trusted and connected customer experiences.

Across regions and industries, global organizations are realizing that in-depth customer understanding is a direct business outcome. SAP Customer Experience solutions offer companies ways to engage effectively on a hyperpersonal level, knowing exactly how, where and when to reach out to a customer to inspire sales and ensure a positive customer experience.

“Global brands are reacting to the rapidly changing marketplace by engaging on their customer’s terms – to support their journey and ensure a positive experience,” said Paula Hansen, chief revenue officer, Customer Experience, SAP. “By selecting SAP Customer Experience solutions, companies are selecting a partner who has a proven track record of enabling changing business models, that is, digital commerce or direct-to- consumer, fostering customer engagement across all channels and delivering exceptional experiences.”

The following customers have selected SAP Customer Experience solutions to meet these needs:

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Media Contact:
Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
SAP Press Room; press@sap.com

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