SAP SE (NYSE: SAP) announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider.
Personalised engagement at scale
Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalised, omnichannel engagements in real time, helping organisations ensure every engagement is relevant and impactful.
“With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,” SAP Customer Experience President Bob Stutz said. “With the strengths of our current solutions and the integration of Emarsys, SAP Customer Experience will power a foundation of omnichannel personalised engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.”
SAP Customer Experience
Adding the Emarsys customer engagement platform to our leading SAP S/4HANA and Experience Management technology from SAP and Qualtrics opens up new possibilities for our customers that are unique in the market,” said Christian Klein, CEO of SAP. “The success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a ‘commerce anywhere’ strategy allowing for hyperpersonalised digital commerce experiences across all channels at any time.”
Emarsys is an innovative and easy-to-use fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.
“Customer engagement technology has evolved tremendously over the past decade, and in that time, Emarsys has emerged as a world-class platform that truly enables personalised, one-to-one digital interactions between brands and customers across all channels,” said Bob Stutz, president, SAP Customer Experience. “With Emarsys technology, SAP Customer Experience solutions can link commerce signals with the back office and activate the preferred channel of the customer with a relevant and consistently personalised message, allowing customers the freedom to choose their own engagement.”
Innovation in digital marketing
“Emarsys has a rich tradition of innovation in digital marketing,” said Ohad Hecht, CEO of Emarsys. “Joining forces with SAP, a leading global brand with an ongoing commitment to excellence and innovation in customer experience, is an exciting next step in our evolution. We’re confident that, once we have regulatory approval, our customers and partners will quickly benefit from synergies between the Emarsys platform and the SAP Customer Experience portfolio.”
“Success in today’s market relies on brands delivering personalised experiences powered by a holistic view of each consumer that connects digital engagement data with supply chain data in real time,” said Hagai Hartman, founder and chief innovation officer of Emarsys. “Together Emarsys and SAP can create a new paradigm for digital commerce focused on the consumer.”
Emarsys was founded by Josef Ahorner, chairman of the Supervisory Board, Hagai Hartman and Daniel Harari in Vienna, Austria. Today Emarsys has over 1,500 customers worldwide and more than 800 employees across 13 offices including London, Berlin, Sydney and Budapest, as well as a U.S. headquarters in Indianapolis. The company’s operations will become part of the SAP Customer Experience business unit. The transaction is expected to close in the fourth quarter of 2020, subject to regulatory approval. Purchase price and other terms of the transaction are not disclosed.
To find out more about SAP’s Customer Experience portfolio, visit the SAP CX homepage.
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