Marketing in the Experience Economy

With more and more choices available to consumers, online searches are often the first step in researching potential purchases, which has made personalisation, word-of-mouth and online reviews crucial to the survival of many businesses.

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The Journey to Intelligent Enterprise

SAP’s intelligent enterprise framework connects the four worlds of data, intelligence, enterprise processes, and business networks.

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Xinja Selects SAP to Power its Digital Bank

Aiming to revolutionise customers’ banking experience, Xinja is partnering with SAP to implement its SAP Cloud for Banking platform to drive a simple, agile solution that delivers rapid customer onboarding and real time risk and financial assessment, as well as enabling open banking capabilities.

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