We live in an age where experience dictates loyalty. Whether an experience is a good one or a bad one depends on the amount of…
Why we buy: the brain science behind our decisions
This article first appeared in the Australian Financial Review It’s no secret consumer decisions are big business. But researchers are only just starting to understand…
SAP systems named ‘most important technology’ in CEO survey
This week, the Australian Financial Review featured results from its annual Chanticleer CEO survey, where 33 CEOs from top Aussie companies were asked to reveal…
Experience management is the new black
Governments have a very different relationship with their customers than private sector corporations like banks and online retailers, and a citizen has different motivations for…
How the Experience Economy Enticed My Return to SAP
When I took up the role of Vice President, Head of Platform and Technology with SAP, I felt a sense of pride and familiarity. This exciting new role not only represented a wonderful advancement in my career, but a reintroduction to one of the most dynamic and trusted brands in the world.
KURIOS Innovation: SAP X Cirque du Soleil®
While Cirque du Soleil was wowing fans in Sydney with its latest show, “KURIOS™- Cabinet of Curiosities”, SAP and Cirque du Soleil were wowing industry…
SAP Enable Now Framework Earns TSIA STAR Award 2019
Last week SAP won the 2019 TSIA Star Award at the Technology & Services World conference in Las Vegas. SAP Enable Now won the category…
DXC buys SAP partner BluLeader – CRN story
Sydney SAP consultancy BluLeader has been bought by global tech services giant DXC, as part of the company’s strategy to grow its SAP Practice. Commenting…
Queensland Office of State Revenue highlights benefits of digital transformation with SAP – ItNews story
The Queensland Office of State Revenue (SRO) has spent the past three years shifting to new generation tax IT systems. Utilising SAP Leonardo machine learning,…
Innovation in financial services: An imperative step to building trust
Xinja Bank CIO Greg Steel outlines how the neobank’s service proposition is underpinned by consumer confidence and a trusted technology partnership.
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