Every business believes it knows its customers, but how can companies harness intelligent technologies to truly understand their customers, offer personalised outcomes, service and refine their customer experience to a true segment of one?
Creating an Intelligent Nation: Enabling Data-Driven Citizen Services
The unprecedented speed of technological change has shifted people’s expectations with regards to public-service delivery. Citizen’s are demanding high-speed, efficient, and readily accessible service on their terms. Governments can no longer rely on one-size-fits-all solutions.
How the San Francisco 49ers use real time analytics to enhance the fan experience
Intelligent technology is simplifying the way businesses operate and streamlining various backend operations to present a more seamless customer experience.
SAP and Bourne Digital open first partner-run SAP AppHaus in Australia
The Bourne Digital Experience Design Center, part of the SAP AppHaus Network, aims to solve business problems through human-centered design MELBOURNE, Australia — SAP SE (NYSE:…
Enabling Experience Management in Utilities
Experience Management is the process of monitoring every interaction people experience with a company in order to spot opportunities for improvement.
Marketing in the Experience Economy
With more and more choices available to consumers, online searches are often the first step in researching potential purchases, which has made personalisation, word-of-mouth and online reviews crucial to the survival of many businesses.
What Retailers Can Learn From Amazon To Attract Customers
Amazon can effectively price, target, and personalise their products with data-driven suggestions. This is just one example of an e-commerce retailer using technology to price and attract customers concurrently.
Why the Retail Industry Needs to Run Lean To Stay Competitive
While some retailers still operate with legacy software, scalable technologies will be invaluable to the retail industry, especially before the holiday season.
Aligning Your Organisation’s Goals with Your Customers Goals Makes Strong Marketing Sense
Finding innovative ways to use technology to enhance our lifestyles and standards of living is crucial in a connected and digitally powered world.
Citizen engagement key to Christchurch’s digital transformation
WELLINGTON, New Zealand — SAP SE (NYSE: SAP) today announced Christchurch City Council has selected SAP to reinvent its digital processes to create a better experience…
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