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The experience economy is here, but sadly not everyone is ready for it. Only fourth-generation customer relationship management (CRM) can deliver personalized digital commerce experiences….
How Retailers Can Benefit from Promotions
The margin per piece in retail business is low, so businesses must maximize profit by sales volume. And if your profit can only be maximized…
Running Live While Living the Island Life
The motto of Seattle-based retailer Tommy Bahama is “Live the island life.” The brand’s values are “relax and just have fun,” according to CEO Doug…
Lenovo: Innovating Faster than the Market
How can Lenovo analyze customer feedback, predict future demand, and accelerate new innovations with help from SAP HANA? No market sector combines opportunity with risk…
Fresh Food with Just One Click
Kyra wants fresh rolls every day, but can’t go to the bakery. Baker Stumpp wants new customers but doesn’t know how to create a successful…
Fashion Retailer Reaches Beyond Local Market with E-Commerce Presence
Chicago-based Sweet Prima started four years ago as a leather wholesaler, but low sales volumes from local boutique shops and department stores drove Brittany White, founder and…
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