When the pandemic hit and physical retail outlets had to close or limit their operations, midmarket brands had to pivot quickly to sell directly to…
Innovative Tech Helps Carhartt Meet Customer Demand
What do hard workers on the job site have in common with A-list celebrities? Carhartt. From construction workers and farmers to firefighters and tradespeople, some…
Three Ways Technology Can Save Retailers
Unless you’re selling sweatpants, which sold out 80 percent faster in April versus February this year, most fashion retailers face a dire spring and summer….
How to Not Win Customers for Life
The experience economy is here, but sadly not everyone is ready for it. Only fourth-generation customer relationship management (CRM) can deliver personalized digital commerce experiences….
How Retailers Can Benefit from Promotions
The margin per piece in retail business is low, so businesses must maximize profit by sales volume. And if your profit can only be maximized…
Running Live While Living the Island Life
The motto of Seattle-based retailer Tommy Bahama is “Live the island life.” The brand’s values are “relax and just have fun,” according to CEO Doug…
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