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Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.
Can AI Drive More Ethical Retail?
A few years ago Samantha Zirkin and her husband took their two young children and traveled around the world volunteering at orphanages, schools, and homes for abandoned or abused children….
A Recipe for Retailers That Want Their Mojo Back
The last thing on my mind when I got to NRF 2018: Retail’s Big Show was buying jeans, but that changed when James Curleigh, president of…
The Rockport Group Goes Live with SAP Fashion Management
WALLDORF — SAP SE (NYSE: SAP) today announced that The Rockport Group, a global premier comfort shoe brand, has gone live with the SAP Fashion Management application to…
Fossil’s Path to Personalization is Paved with Technology
Fossil Group is on a quest to build closer relationships with its customers and is leveraging technology to get there. “Our target audience is millennials…
How Under Armour’s Digital Transformation Will Improve Your Health
Many great companies are born by solving a singular, widespread problem. For Under Armour, that singular problem was sweat. The innovative, moisture wicking athletic undergarments…
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