Purpose
Everyone Is a Consumer
Feature Article — SAP Chief Marketing Officer Alicia Tillman explains why SAP’s sales and marketing tactics must change. SAP has a head start when it comes to telling...
Inspiring Our Future Through a History of Purpose
Feature Article — At SAP, our founding purpose is to build technology that helps customers improve the economy, the environment, and society as whole — to ultimately help...
Hot Story
Saving Tigers
Blog — Dr. Tanja Schaetz-Kruft is deep in Thailand’s rain forest tracking tigers with George, her local partner from the WWF. They seek to find ways to...
SAP and the Livelihoods Carbon Fund: From the Andes to Mount Elgon
Feature Article — SAP participates in the new Livelihoods Carbon Fund with projects around the globe to protect the climate, restore ecosystems, and improve people’s lives. Peru: At...