Everyone Is a Consumer

Feature Article — SAP Chief Marketing Officer Alicia Tillman explains why SAP’s sales and marketing tactics must change. SAP has a head start when it comes to telling...

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April 11, 2018 by Paul Taylor

Inspiring Our Future Through a History of Purpose

Feature Article — At SAP, our founding purpose is to build technology that helps customers improve the economy, the environment, and society as whole — to ultimately help...

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April 9, 2018 by Alicia Tillman Hot Story

Saving Tigers

Blog — Dr. Tanja Schaetz-Kruft is deep in Thailand’s rain forest tracking tigers with George, her local partner from the WWF. They seek to find ways to...

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March 23, 2018 by SAP TV

SAP and the Livelihoods Carbon Fund: From the Andes to Mount Elgon

Feature Article — SAP participates in the new Livelihoods Carbon Fund with projects around the globe to protect the climate, restore ecosystems, and improve people’s lives. Peru: At...

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March 15, 2018 by Christine Susanne Mueller, Nastassia Yvonne Ostrowski

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