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WALLDORF, Germany — SAP SE (NYSE: SAP) today announced that it has completed its previously announced acquisition of Qualtrics International Inc. Qualtrics is the global…
SAP and Qualtrics: Closing the Experience Gap
Recently SAP announced its intent to acquire Qualtrics International Inc. (Qualtrics), the global pioneer of experience management (XM) software. Since the announcement I have met with…
Why Customer Experience is Everything
SAP has announced its intent to acquire Qualtrics, but the reason may not be what you think. It’s not because either company needs to make…
Experience Management Changes the Game: Player Reaction
Just after SAP announced its plan to acquire Qualtrics, I shared my thoughts about the news. I felt a little like a coach giving a…
Experience Management Changes the Game
It’s been an exciting time here at SAP with news of our agreement to acquire Qualtrics. We believe that the combination of Qualtrics’ Experience Management…
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