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In a country of 80 million people, there are a lot of women shopping for undies, hosiery, beachwear, and other intimate garments. Turkey’s Penti, a…
How Retailers Are Reinventing Target Marketing with AI and Machine Learning
Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
Elkjøp Nordic: 20 Percent Increase in Availability Through Better Replenishment Planning
Five years ago, Elkjøp Nordic started renewing its IT systems. After initial implementations in wholesale, logistics, and finance, the company is now also using SAP products…
How to Prepare for the Perfect Omnichannel Customer Experience
Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering — information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem — while others scratch their heads.
How to Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic — so it will resonate on social channels, where most shoppers make up their minds.
IoT Can’t Connect the Next Billion Until We Reinvent Mobile
The most innovative technology on the planet today has been in our back pockets all along: smart phones. You heard right, mobile has re-emerged as…
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