Feature Article — Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering -- information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.
Feature Article — Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic -- so it will resonate on social channels, where most shoppers make up their minds.
Feature Article — The most innovative technology on the planet today has been in our back pockets all along: smart phones. You heard right, mobile has re-emerged as...
Feature Article — Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.