How to Prepare for the Perfect Omnichannel Customer Experience

Feature Article — Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering -- information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.

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February 23, 2018 by Derek Klobucher

How to Build Better Customer Loyalty with Authenticity

Feature Article — Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic -- so it will resonate on social channels, where most shoppers make up their minds.

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February 21, 2018 by Derek Klobucher

IoT Can’t Connect the Next Billion Until We Reinvent Mobile

Feature Article — The most innovative technology on the planet today has been in our back pockets all along: smart phones. You heard right, mobile has re-emerged as...

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February 21, 2018 by Susan Galer

Why Retail’s “Battle Worn” Offer Fantastic Value for Personalization

Feature Article — Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.

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February 19, 2018 by Derek Klobucher

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