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Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering — information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem — while others scratch their heads.
How to Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic — so it will resonate on social channels, where most shoppers make up their minds.
IoT Can’t Connect the Next Billion Until We Reinvent Mobile
The most innovative technology on the planet today has been in our back pockets all along: smart phones. You heard right, mobile has re-emerged as…
Why Retail’s “Battle Worn” Offer Fantastic Value for Personalization
Retailers seeking a unique customer experience for each shopper often favor quantitative data. But the secret to successful personalization across channels usually hiding in the knowledge and experience of sales associates who spent years talking to customers in-store.
Can AI Drive More Ethical Retail?
A few years ago Samantha Zirkin and her husband took their two young children and traveled around the world volunteering at orphanages, schools, and homes for abandoned or abused children….
Retailers Discover Machine Learning Sells More Fashions Customers Love
Thanks to social media, everyone from middle school children to seasoned clotheshorses can see what celebrities and other opinion leaders are wearing, challenging retailers to…
Penti Powers Its Business with SAP S/4HANA for Fashion and Vertical Business
WALLDORF — SAP SE (NYSE: SAP) today announced that Penti, global manufacturer of hosiery and a major multicategory intimate fashion retailer, has chosen the SAP S/4HANA solution for…
SAP S/4HANA and the Fashion Industry: Vertical Integration en Vogue
SAP has created a system that appeals to customers individually and unites retail, wholesale, and manufacturing processes all within one system: SAP S/4HANA for Fashion…
We Are Underestimating Blockchain’s Value, Despite the Hype
Just when I thought blockchain hype was hitting the over-saturation mark, I had a conversation with Joe Fox, senior vice president of Business Development and…
IBM and SAP to Offer New Co-Created Industry Solution for Retail and Consumer Packaged Goods Industries
ARMONK, New York, and WALLDORF, Germany — IBM (NYSE: IBM) and SAP SE (NYSE: SAP) have teamed up to provide a co-innovated solution for the…
Let Siri Do the Selling and People Drive the Change
Companies that are transforming successfully in the digital world understand that technology is important, but it’s really about people. Employees must be empowered with the…
SAP Leonardo Machine Learning Powers Retailers Profitably Ahead of Fashionistas
Leading retailers are finding machine learning innovations tailor-made for fast fashion, providing data-driven insights to make sure they always have the top-selling clothing colors and…
Brookshire Saves $200K Using SAP SuccessFactors Learning
Highly trained people are behind the stellar customer service that Brookshire Grocery Company (BGC) relies on to remain relevant in the fiercely competitive grocery market….
Intelligent IoT: Cat Food After Closing Time
SAP employees are working on an intelligent IoT-controlled digital warehouse for delivering groceries. Retailers and online stores experiment with delivery services for groceries. Industry Cloud…
Returns in Omnichannel Retail
Retro products are the height of fashion, and omnichannel retailer Manufactum is right on trend. Despite offering a vast range of traditional-style goods, it has…
How M.R.K.T. Manages Its Fast-Growth Fashion Accessories Brand
The fashion industry has changed dramatically. Gone are the days when brands sold their goods through retailers on a relatively predictable schedule. Ecommerce opened up…
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