Ranked among the world’s top 20 eco-friendly nations, Croatia aims to prosper in a low-carbon economy. However, such success demands major investments in building an energy infrastructure and increasing renewable resources – two criteria that the customer experience can help address.

Throughout Croatia, some businesses are venturing to a first in the European Union: offering customers charging services for electric vehicles (EVs). But this “charge while you wait” initiative isn’t just about attracting new customers – it’s about integrating eco-friendly practices into daily routines for a more sustainable future.

According to Ivica Blažević, CEO and founder of CEV Technologies d.o.o., “While automakers promise a more-electric future, people are interested in EVs only if they reduce fuel costs, offer convenience in refueling, enhance driving experiences, and demonstrate significant environmental contributions. This latest addition to the customer experience proves how businesses across various industries can play a pivotal role in delivering that vision.”

Greening the Customer Experience with E-Mobility

The transition to a low-carbon economy presents an opportunity for Croatia to enhance citizens’ lives by reducing reliance on fossil fuels and investing significantly in renewable energy sources such as wind, solar, and hydroelectric power. The country also emphasizes energy efficiency in buildings and industries, implementing regulations to curtail energy consumption.

One initiative gaining traction thanks to Croatia’s growing desire to offer charging stations is sustainable transportation. By encouraging electric vehicle usage while advancing public transport initiatives to reduce fossil fuel dependency, the country can better align with European Union directives and foster a greener economy that champions people, businesses, and communities.

SAP partner CEV Technologies, a rapidly growing international charge point operator and e-mobility service provider, aims to support these initiatives. The company offers bespoke e-mobility and smart energy solutions, intending to assist customers in leveraging EV charging solutions and green energy more effectively.

For sustainability-focused countries like Croatia, CEV Technologies sees enormous promise in developing solutions for many industries, including retail, hospitality, and fleet management. And it wants to apply its deep expertise in EV charging technology to create innovative e-mobility features. To realize this aim, CEV Technologies cemented strategic business relationships to help co-create smooth, intelligent, and automated charging experiences.

“In our partnership with SAP, we develop innovative and intelligent charging experiences for our customers. The focus is on integrating the charging process with individual business models to establish value-creating, end-to-end scenarios,” Blažević explains.

Drive the transition to sustainable and convenient electric mobility with SAP

To realize the potential of convenient charging within the customer experience, CEV Technologies implemented the AI-enabled capabilities of the SAP E-Mobility solution. It can support various scenarios for vehicle charging network construction, management, billing, and reimbursement. In addition, the solution helps optimize renewable energy production through greater transparency into costs, the charging process, and network usage.

But even more stunning is the opportunity to overcome one of the most significant challenges in the e-mobility market: simplifying the payment process at charging stations. Often, this involved a convoluted process requiring membership in exclusive charging networks, managing prepaid accounts, or navigating multiple apps. Now, CEV Technologies is enabling direct credit card payments at charging stations. This innovative move streamlines the charging and paying process, eliminating the obstacles to pushing e-mobility closer to a user-friendly, universally adaptable experience.

In return, achieving public, private, and commercial sustainability goals is within reach. Companies can develop, integrate, and adapt business models that address all types of customer needs and sustainability expectations with outcomes including:

  • Speeding up onboarding of charging stations by three times through the use of templates
  • 30% less effort when setting up relevant infrastructure, including back-end systems
  • 20% faster ramp-up of charging stations

For Croatians, these benefits of e-mobility could bring more value to their everyday lives. Take, for example, a typical commute home from work. The navigation system of an EV can route you toward a charging station in a familiar location and effortlessly reserve it through a loyalty platform.

Plugging your EV into the charging point, you initiate the charging process on your phone and decide to capitalize on offers for a complimentary coffee and other exclusive in-store promotions. After checkout, you receive a comprehensive e-mail overview of your charging session and shopping experience and a free charging voucher for a future purchase.

While this customer experience epitomizes the harmonious fusion of technology and convenience, it also shows how a collective dedication to creating a greener, more connected future can positively impact individuals, communities, a nation, and even the world. And more important, the appeal of a straight-forward payment method that is reminiscent of traditional fueling stations might have an even more far-reaching impact on potential drivers’ willingness to adopt electric vehicles.

Aligning Businesses with Societal Stewardship

Croatia is striding more confidently toward a low-carbon economy as EV charging services become more integrated with the customer experience. Thanks to a country’s vision and CEV Technologies’ innovative solutions, companies across all industries can join this eco-shift by offering products along with an integrated sustainable lifestyle.

Korbinian Koblitz is business development lead for Automotive at SAP.

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