SAP Insights Archives | SAP News Center

The Great Big Misunderstanding Behind Economic Growth

March 11, 2019 by Christopher Koch, Will Ritzrau, Dan Wellers

Feature Article — The year 1934 was a time of crisis and terrifying uncertainty. The world economy was in the midst of an unprecedented economic collapse. Almost no...

Ethics Are the New Aesthetics

Veganism, a diet that includes no animal products, was once a fringe practice. Today, it’s quickly becoming mainstream. From 2014 to 2017, the number of…

March 8, 2019 by David Jonker, Michael Rander

Human Behavior, Turned Up to 11

Humans crave convenience. By making our lives easier, convenience allows us to spend our time on what we find meaningful, like hobbies, personal goals, or…

March 1, 2019 by Christopher Koch, Michael Rander

When Bots Do the Bargaining

A home is the most expensive item most of us will ever buy. That’s why we invest so much time in negotiating the details of…

February 22, 2019 by David Jonker, Christopher Koch

The Open Value Chain: Collaborating with the Community

Consumers resisted Betty Crocker’s instant cake mix when it first hit the market. Adding water and pouring the resulting batter into a pan made baking…

February 15, 2019 by Michael Rander, Christopher Koch

Digital Social Objects: Getting a Grip on Interaction

Technology makes it easier than ever for people with shared interests, desires, and demands to coalesce into digital communities capable of taking collective, cooperative action…

February 8, 2019 by Daniel Wellers, Michael Rander

Marketing in the Age of AI Engine Optimization

Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when housewives listened to serial radio dramas in the afternoon, a soap…

February 1, 2019 by David Jonker, Dan Wellers