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SAPPHIRE NOW was held this week in Orlando, Florida. It’s been 30 years since SAP pioneered a new brand of customer interaction by staging its…
Hasso Plattner Unveils New SAP HANA Cloud Services, Talks Qualtrics Acquisition at SAPPHIRE NOW
When it comes to SAPPHIRE NOW keynotes, most attendees eagerly anticipate the yin and yang of SAP CEO Bill McDermott’s inspirational, big-picture first-day talk and…
SAP Partners with Ecosystem to Guide Customers to the Cloud
ORLANDO, Fla. — SAP today announced project “Embrace,” a collaboration program with Microsoft Azure, AWS and Google Cloud as well as GSSPs.
Embracing the Hyperscalers, Your Fast Lane to Becoming an Intelligent Enterprise in the Cloud
I am thrilled to share details on a new initiative we just launched at SAPPHIRE NOW, called project “Embrace.” We launched this exciting and impactful…
SAP CEO Bill McDermott at SAPPHIRE NOW: Seize Our Destiny to Win in the Experience Economy
From the moment SAP CEO Bill McDermott bounded on stage to kick off this year’s SAPPHIRE NOW and ASUG Annual Conference in Orlando, Florida, he…
Smart, Simple and Secure Technology powered by SAP HANA and SAP Cloud Platform Helps Customers Realize the Intelligent Enterprise
ORLANDO, Fla. — SAP is again proving that it delivers exactly what companies need.
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