How to Prepare for the Perfect Omnichannel Customer Experience

Feature Article — Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering -- information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.

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February 23, 2018 by Derek Klobucher

How to Build Better Customer Loyalty with Authenticity

Feature Article — Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic -- so it will resonate on social channels, where most shoppers make up their minds.

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February 21, 2018 by Derek Klobucher

A Deeper Look Into SAP’s BI and Analytics Strategy

Feature Article — Most CEOs see the next three years as more critical for their business than the last 50 years, and they know digitization is essential for...

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February 7, 2018 by Mike Flannagan

SAP Leonardo: Straight Up!

Blog —  Enough of the breathless enthusiasm, Megan Meany gives you the facts on SAP Leonardo straight up!

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November 29, 2017 by SAP TV

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