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Knowledge for SAP User Groups
The savviest business decisions depend on a lot more than gut instinct, according to experts at SAPPHIRE NOW last month. Advanced analytics has replaced intuition as the…
How to Create Business Value with IoT, Machine Learning, and Blockchain
Organizations have found a lot of new value for themselves and their customers over the past year, thanks to Internet of Things (IoT), machine learning,…
How to Prepare for the Perfect Omnichannel Customer Experience
Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering — information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem — while others scratch their heads.
How to Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic — so it will resonate on social channels, where most shoppers make up their minds.
A Deeper Look Into SAP’s BI and Analytics Strategy
Most CEOs see the next three years as more critical for their business than the last 50 years, and they know digitization is essential for…
SAP Data Hub: Framework for Big Data Scenarios
Many companies are currently collecting their data streams from diverse sources in so-called Big Data lakes. Yet only through interaction with the application landscape and…
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