A dramatic shift in customer demands and employee expectations are driving an exciting landscape of innovation. This year alone, I have witnessed many shifts across…
Why a Business Case Is the Secret to a Smooth Path to SAP S/4HANA
The right business case can become a driving force of a digital strategy. This document is the one thing that brings people together and inspires…
Myth Busters: SAP C/4HANA, the CRM Choice You Cannot Afford Not to Make
Some may think they cannot afford customer relationship management (CRM) solutions from SAP, or that SAP C/4HANA is just like other vendors. Wrong! Learn how…
CRM Is Dead, and Other Thoughts About the Customer Experience Market
Traditional customer relationship management (CRM) can’t answer the biggest customer challenge facing companies, says Jeremy Cox, a principal analyst at UK-headquartered research firm Ovum. For…
How to Not Win Customers for Life
The experience economy is here, but sadly not everyone is ready for it. Only fourth-generation customer relationship management (CRM) can deliver personalized digital commerce experiences….
SAP Sales Cloud Brings Intelligent CRM to Customers
WALLDORF — SAP SE (NYSE: SAP) today announced that Deutsche Telekom AG; Cooler Master Corp., a global thermal solutions provider; and KSB Group, a manufacturer…
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