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“Any sufficiently advanced technology is equivalent to magic.” — Arthur C. Clark (Author) And it certainly was a magical year. But there aren’t any smoke…
Angelique Kerber Takes Over Twitter with #SAPAskAngie
Last week, SAP Brand Ambassador and WTA World No. 3 Angelique Kerber took part in an exclusive live Q&A through the @SAPSports Twitter account. Tennis…
SAP Sports Run Simple
The latest on what helps SAP’s many sports and entertainment partners Run Simple.
Hockey Fans Get Ready: Registration for the NHL Bracket Challenge is Open
With less than a week away until the start of the 2015 Stanley Cup Playoffs, registration is now open for the 2015 NHL Stanley Cup Challenge…
SAP Welcomes Equestrian Champion Ingrid Klimke as Advisor for Equestrian Sports Solutions
WALLDORF — SAP SE and German equestrian champion Ingrid Klimke will work together on innovative technology solutions for equestrian sports.
SAP and the Sharks Foundation Participate in Campaign for Women & Children’s Center
SAP and the Sharks Foundation are participating in a $25 million fundraising effort to support the future of healthcare for women and children in Silicon…
SAP Harnesses the Power of Sports to Inspire and Transform the Lives of Underserved Youth in Brazil through Partnership with Inter Campus
WALLDORF — In line with its ongoing commitment to improving the lives of underserved children in the communities in which it operates, SAP AG announced today a…
Replay: SAP Sports Summit at SAPPHIRE NOW
The sports world is embracing technology to better engage and excite fans, improve player and team performance, arm the media with unique insights and increase…
SAP Presented With Inaugural 2014 Industry Innovation Award at The Global Sports Management Summit
CHICAGO — SAP AG announced today that it will receive the inaugural 2014 Industry Innovation Award from the Sports Leadership Institute given at the Global Sports Management Summit,…
SAP Appoints Michael Steinbrecher as Scientific Advisor to Explore the Integration of Big Data into Sports Journalism
WALLDORF — SAP AG today announced that German journalism professor, journalist and TV presenter Prof. Dr. Michael Steinbrecher will act as scientific advisor to the company….
NFL Draft Analyst Marshall Faulk on Preparing for the Big Day
The NFL Draft is one of the biggest events of the football season.
He Shoots, He Scores: SAP Ambassador Oliver Bierhoff Reveals What It Takes To Win
What does it take to win? According to European football legend and SAP ambassador Oliver Bierhoff, who made an impromptu visit yesterday in SAP’s New…
Giving Teams a Legitimate Advantage
International sailors partnering up with the German sailing team, or seat reservation in stadia with social media: our interview with Stefan Lacher on how SAP is involved in sports.
How IT Helps Optimize Performance
When does heat affect athletes? What’s the perfect landing for a figure skater? And what innovations will there be for fans? Sports scientist Martin Lames searches for the answers with IT.
Datability and Soccer Mania
Angela Merkel and Oliver Bierhoff at SAP: The first day of this year’s CeBIT had plenty to offer. Let’s recap.
5 Sports Apps by SAP
With analysis on the touchline, ad hoc analyses for TV commentators, and statistics from selected match days – SAP HANA is making sports ever more measurable. For players and spectators.
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