Ahead of next week’s Australian Open, SAP is thrilled to partner with Kamau Murray, the brand’s newest tennis ambassador. Murray has had an incredible journey…
SAP Sports and Entertainment Forum Celebrates 10th Anniversary Online
The motto for the 2020 edition of the SAP Sports and Entertainment Forum, held last week, was “SAP Sports and Entertainment Forum ’20 goes virtual.”…
Be Our Virtual Guest: Experience How SAP Transforms Sports
This year, many sports events have been cancelled due to COVID-19. Under these circumstances, SAP searched for new ways to inspire and engage customers, partners,…
Unique Educational Project Scores Big with Young Soccer Fans
What do soccer and efforts to promote digital skills in young people have in common? TSG 1899 Hoffenheim. A leading innovator in German soccer, the…
How SAP Solutions Keep FC Bayern Basketball a Step Ahead of the Competition
FC Bayern Basketball (FCBB) started using the SAP Sports One solution in early 2017. Evaluation and analysis of data in the areas of training management,…
SAP and the DFB Women’s Football Team: The Power of “Us”
At SAP, we know the power of teamwork and how important it is to work together to help the world run better. We also believe…
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