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Creative, extravagant, and one-of-a-kind costumes are a staple to one of Europe’s biggest annual charity events, the Life Ball. Supermodels, drag queens, and fans around…
New Technology Partnership: SAP and the Mercedes EQ Formula E Team Power Up for the Future
WALLDORF — SAP SE (NYSE: SAP) today announced a new multiyear agreement with Mercedes-Benz to become the official business performance partner of the automaker’s Mercedes…
Who’s the Blue: Did You Guess Right?
What happens when you ask four Manchester City players to show off their skills while wearing a full-body morphsuit? SAP has been in partnership with…
Who’s the Blue? Win a Signed Manchester City Shirt
Are you a major Manchester City fan? Can you pick out your favorite players based solely on their stats? If so, it’s time to put…
SAP Announces First Collaboration in esports and Becomes the Official Innovation Partner of Team Liquid
WALLDORF — SAP SE (NYSE: SAP) today announced a new sponsorship deal with Team Liquid, one of the most successful teams in esports. SAP will…
Fan Coin Idea Wins SAP Challenge at #FCBayernHackDays
At the first FC Bayern Munich-hosted #FCBayernHackDays, hackathon veteran Peter Ma and his team competed against 40 others, winning the SAP Challenge “Fan Activation 4.0”…
Innovative Hack Challenges with SAP at the #FCBayernHackDays
New technologies develop rapidly and become more and more important in sports — on and off the field. In a partnership with German football champion…
Technology in Sports Reminds Us That The Future Is Now
“Any sufficiently advanced technology is equivalent to magic.” — Arthur C. Clark (Author) And it certainly was a magical year. But there aren’t any smoke…
Corporate Sponsorships Reimagined: German National Soccer Team
Back in the fall of 2013, SAP began to rethink our idea of what sponsorship with the German Soccer Association (DFB) could be. We committed…
SAP Equips Team AkzoNobel at Volvo Ocean Race with Biometric Sensor Technology Powered by SAP Leonardo
’s-Hertogenbosch, Netherlands — SAP SE (NYSE: SAP) today announced a new innovation project with team AkzoNobel to equip all crew members during the 2017–18 edition…
SAP and the Women’s Tennis Association Introduce Real-Time Tennis Analytics for Media
SINGAPORE — SAP SE (NYSE: SAP) and the Women’s Tennis Association (WTA) today announced a new online portal that provides data and insights to media…
Corporate Sponsorships Reimagined: New York Yankees
Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours…
Corporate Sponsorships Reimagined: NBA
With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215…
Angelique Kerber Takes Over Twitter with #SAPAskAngie
Last week, SAP Brand Ambassador and WTA World No. 3 Angelique Kerber took part in an exclusive live Q&A through the @SAPSports Twitter account. Tennis…
SAP and Manchester City: Scoring Chances in the Cloud
Have you ever wondered where football commentators on TV get all their numbers and insights, be it on ball statistics, goals, passes, or defensive tactics?…
Corporate Sponsorships Reimagined: FC Bayern Munich
Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as…
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