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The new multipurpose sports arena in the Olympiapark in Munich, Germany, now has a name: SAP Garden. The recent #NameGameOn campaign gave sports fans and…
Mercedes-Benz EQ Formula E Team Presents Teaser of Its First Formula E Racing Car
Last May, SAP and the Mercedes-Benz EQ Formula E Team announced their partnership to enter Season 6 of the ABB FIA Formula E Championship together….
SAP and NBA Enroll Stat-Savvy NBA Fans into New Reality TV Show: GM School
Today’s most successful NBA GMs rely on data and analytics to make informed, accurate, and real-time decisions that translate into more wins on the court….
#NameGameOn: Name Munich’s New Sports Arena
In 2018, SAP secured the naming rights for the new multipurpose sports arena in Munich, Germany, built by Red Bull. Now, we’re asking fans around…
The Joy of Riding: Third SAP Equestrian Day with Ingrid Klimke
Despite a packed schedule, SAP Ambassador and Olympic athlete Ingrid Klimke was in Walldorf on February 2 for the third SAP Equestrian Day at the…
SAP Welcomes Formula E Driver Gary Paffett as New SAP Ambassador
Two-time DTM Champion Gary Paffett has become SAP’s latest brand ambassador as he continues to take on the latest challenge in his distinguished racing career:…
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