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On May 5, the starting shot for the sixth Wings for Life World Run (WfLWR) was fired. For the first time, SAP was on site…
SAP Takes Fan Engagement to the Next Level at the New Event Rider Masters Season
Eventing fans all over the world were ready as the famous Event Rider Masters (ERM) series 2019 kicked off this past weekend at the legendary…
#NameGameOn: And the Name of Munich’s New Sports Arena Is…
The new multipurpose sports arena in the Olympiapark in Munich, Germany, now has a name: SAP Garden. The recent #NameGameOn campaign gave sports fans and…
Mercedes-Benz EQ Formula E Team Presents Teaser of Its First Formula E Racing Car
Last May, SAP and the Mercedes-Benz EQ Formula E Team announced their partnership to enter Season 6 of the ABB FIA Formula E Championship together….
SAP and NBA Enroll Stat-Savvy NBA Fans into New Reality TV Show: GM School
Today’s most successful NBA GMs rely on data and analytics to make informed, accurate, and real-time decisions that translate into more wins on the court….
#NameGameOn: Name Munich’s New Sports Arena
In 2018, SAP secured the naming rights for the new multipurpose sports arena in Munich, Germany, built by Red Bull. Now, we’re asking fans around…
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