Corporate Sponsorships Reimagined: Equestrian Sports

Feature Article — I grew up counting in Olympic years. That’s what happens when your father rides for the German National team. As a child, I often went...

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May 23, 2017 by Ingrid Klimke, 3-time Olympic Medalist in Equestrian, Trainer, and Author 244 Hot Story

Corporate Sponsorships Reimagined: Cirque du Soleil

Feature Article — Since 1984, Cirque du Soleil has grown from a single show in rural Quebec to a global and constantly-shifting ecosystem performing in over 450 cities...

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May 11, 2017 by Ian Lidstone, Global Director of Corporate Alliances, Cirque du Soleil 827

TSG 1899 Hoffenheim and SAP: Scoring with Innovation

Feature Article — Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might...

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May 4, 2017 by Isabelle Schumacher 183

Corporate Sponsorships Reimagined: National Hockey League

Feature Article — There we were, staring down a hundred years of hockey data. More than 55,000 games played, featuring 7,500 of the greatest players of all time,...

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May 3, 2017 by Chris Foster, director of Digital Business Development, NHL 516

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