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Around the world, SAP helps professional sports teams and venues simplify their operations to become more efficient, profitable, and successful. However, creating the optimal in-stadium…
Data Analysis in Handball: SAP Sports One Keeps Rhein-Neckar Löwen Roaring
Handball is a fast and furious sport. Every movement counts, every pass is crucial. And matches are sometimes decided in seconds. Instinct and energy are…
How Champions Prepare: TSG Hoffenheim and Manchester City Use SAP Technology
This is an exciting time for soccer fans of the German Bundesliga team TSG 1899 Hoffenheim and English Premier League club Manchester City. Both teams…
SAP and Now United Join Forces to Uniquely Engage and Empower Fans Around the World
When world renowned music and television producer Simon Fuller launched his latest global pop music group – Now United – his vision was to create…
SAP Puts Fans at the Heart of the Action at the FEI World Equestrian Games
Millions of fans around the world are counting the days while more than 1,000 riders and horses board planes and the U.S. gets ready for…
How SAP Supports Team Liquid on Its Mission to Defend The International Title
“The Super Bowl of esports,” “the most important esports event in the world,” “the only title that counts”: These and other superlatives are used to…
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