The motto for the 2020 edition of the SAP Sports and Entertainment Forum, held last week, was “SAP Sports and Entertainment Forum ’20 goes virtual.”…
Be Our Virtual Guest: Experience How SAP Transforms Sports
This year, many sports events have been cancelled due to COVID-19. Under these circumstances, SAP searched for new ways to inspire and engage customers, partners,…
SAP and Qualtrics Uncover Player Insights Around WTA’s Return to Play
During unprecedented times, SAP is more committed than ever to helping customers and partners adjust to their new normal. The sports world is no exception,…
SAP Launches New Mobile App for Global Sailing Community to Create Races and Access Live Tracking Data
WALLDORF — SAP SE (NYSE: SAP) and partner Sailing Yacht Research Foundation (SYRF) today announced the launch of Sail Insight, a new mobile app designed…
Unique Educational Project Scores Big with Young Soccer Fans
What do soccer and efforts to promote digital skills in young people have in common? TSG 1899 Hoffenheim. A leading innovator in German soccer, the…
SAP Re-Enrolls in Sophomore Season of NBA Reality TV Show GM School
Ever watch an NBA game and think, “If I had the opportunity, I bet I could build a championship-caliber, powerhouse roster”? Chances are pretty good…
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