Corporate Sponsorships Reimagined: New York Yankees

Feature Article — Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours...

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September 15, 2017 by Marty Greenspun, senior vice president of Strategic Ventures, Yankees 611

Corporate Sponsorships Reimagined: NBA

Feature Article — With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215...

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August 30, 2017 by Ken DeGennaro, senior vice president, Digital Product Development, Media Operations and Technology, NBA 483

Angelique Kerber Takes Over Twitter with #SAPAskAngie

Feature Article — Last week, SAP Brand Ambassador and WTA World No. 3 Angelique Kerber took part in an exclusive live Q&A through the @SAPSports Twitter account. Tennis...

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August 22, 2017 by Cara Miller 30

SAP and Manchester City: Scoring Chances in the Cloud

Feature Article — Have you ever wondered where football commentators on TV get all their numbers and insights, be it on ball statistics, goals, passes, or defensive tactics?...

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August 21, 2017 by Isabelle Schumacher 765

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