Corporate Sponsorships Reimagined: Women’s Tennis Association

Feature Article — Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need...

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July 3, 2017 by Micky Lawler, WTA President 275

Corporate Sponsorships Reimagined: Extreme Sailing Series™

Feature Article — Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at...

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June 19, 2017 by Jes Gram-Hansen, co-skipper, SAP Extreme Sailing Team 93

Corporate Sponsorships Reimagined: City Football Group

Feature Article — It took a lot to get City Football Group to where it is today. In 2008, we were one club; today, we are six teams,...

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June 6, 2017 by Damian Willoughby, senior vice president of Partnerships, City Football Group 392

Corporate Sponsorships Reimagined: Equestrian Sports

Feature Article — I grew up counting in Olympic years. That’s what happens when your father rides for the German National team. As a child, I often went...

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May 23, 2017 by Ingrid Klimke, 3-time Olympic Medalist in Equestrian, Trainer, and Author 364

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