FC Bayern Munich Goes All-In on Offense on a Global Playing Field
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Feature Article — For Germany’s reigning soccer champion FC Bayern Munich, there’s no substitute for growing internationally – or for working with SAP. One Hour to Kickoff Within...
Angelique Kerber Takes Over Twitter with #SAPAskAngie
Feature Article — Last week, SAP Brand Ambassador and WTA World No. 3 Angelique Kerber took part in an exclusive live Q&A through the @SAPSports Twitter account. Tennis...
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SAP and Manchester City: Scoring Chances in the Cloud
Feature Article — Have you ever wondered where football commentators on TV get all their numbers and insights, be it on ball statistics, goals, passes, or defensive tactics?...
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Corporate Sponsorships Reimagined: FC Bayern Munich
Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...
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Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
Feature Article — In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG...
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