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Today’s most successful NBA GMs rely on data and analytics to make informed, accurate, and real-time decisions that translate into more wins on the court….
#NameGameOn: Name Munich’s New Sports Arena
In 2018, SAP secured the naming rights for the new multipurpose sports arena in Munich, Germany, built by Red Bull. Now, we’re asking fans around…
The Joy of Riding: Third SAP Equestrian Day with Ingrid Klimke
Despite a packed schedule, SAP Ambassador and Olympic athlete Ingrid Klimke was in Walldorf on February 2 for the third SAP Equestrian Day at the…
SAP Welcomes Formula E Driver Gary Paffett as New SAP Ambassador
Two-time DTM Champion Gary Paffett has become SAP’s latest brand ambassador as he continues to take on the latest challenge in his distinguished racing career:…
SAP Leonardo Helps Venues React in Real Time and Run Smoothly
When it comes to managing sports and entertainment events, such as sports games, outdoor music festivals, and amusement parks, there are three priorities: first impressions,…
Tactics and Technology Team Up at TSG Hoffenheim
German Bundesliga club TSG 1899 Hoffenheim will be adding another innovation to its extensive SAP technology landscape: Designed to visualize complex content, the new tactics…
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