COVID-19 has not only sent a shock wave through health, society, and the global economy; it has wreaked havoc on the sports we love. The…
FC Bayern Munich Perfects the Fan Experience with Digital Solutions
For sports clubs, the traditional sources of income are ticket sales, sponsorships, merchandise sales, and broadcast rights. But are there additional growth opportunities? How can…
How SAP Solutions Keep FC Bayern Basketball a Step Ahead of the Competition
FC Bayern Basketball (FCBB) started using the SAP Sports One solution in early 2017. Evaluation and analysis of data in the areas of training management,…
TSG 1899 Hoffenheim Promotes Young Talent Through Cutting-Edge Technology
In order to play soccer at the highest level in the long term, all parts of a club must work together perfectly. One of the…
49ers Win at Home with SAP and Executive Huddle
Congratulations to the 49ers on an amazing season both on the field and in the stands! As the San Francisco 49ers prepare for Super Bowl…
SAP Welcomes Stoffel Vandoorne as New Brand Ambassador
WALLDORF — SAP SE (NYSE: SAP) has announced Mercedes-Benz EQ Formula E Team Official Driver Stoffel Vandoorne as its latest brand ambassador. This follows an…
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