In the rapidly evolving landscape of retail, a new breed of heroes has emerged – visionaries that are revolutionizing the industry through their innovative application of technology.

These pioneers, armed with a potent blend of innovation and determination, are reshaping the shopping experience, driving operational efficiency, and connecting with consumers in unprecedented ways. From leveraging AI and machine learning to implementing augmented reality and blockchain, these retail trailblazers are at the forefront of change, seamlessly integrating cutting-edge technologies to redefine what it means to engage customers and deliver exceptional service.

We launched the SAP Industry Heroes program in 2023 to celebrate companies that leverage technology to transform their business in innovative ways. Let’s explore the stories of our NRF retail heroes that harnessed the power of technology to transform the traditional retail paradigm into an innovative, customer-centric frontier.

Birkenstock worked with SAP on its ongoing objectives to expand retail and wholesale presence while fostering customer growth in line with its renowned legacy of function, quality, and tradition.

Brand Alley delved into the rising trend of utilizing advocacy data in marketing strategies, which led to the transformation of brand perspectives on VIP customers and the strategic utilization of advocacy data within paid search and social media campaigns.

FC Bayern, equipped with over 8 million fan data records, crafted a detailed profile of its worldwide fan community, encompassing specific preferences and interests. SAP technology played a pivotal role in enabling FC Bayern, one of the most accomplished football clubs globally, to curate what it terms as the “golden fan record.”

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Grupo Axo effectively transitioned to leveraging internal customer data due to the potential extinction of third-party data. Its journey offers insights into standing out from competitors, increasing revenue, fostering stronger customer relationships, and cultivating a more robust, data-driven culture through the utilization of internal customer data.

Hornbach achieved real-time retail success, processed over 100,000 orders, and effectively addressed omnichannel challenges with SAP Order Management foundation. Working together with SAP, Hornbach built a composable enterprise.

Neiman Marcus harnessed innovative methods and valuable insights to optimize its compensation management. These strategies are reshaping the retail landscape and revolutionizing team incentives within the industry.

PetSmart, a prominent pet retailer, encountered obstacles in omnichannel order fulfillment, leading to challenges in financial reconciliation and inventory transparency. By adopting SAP Customer Activity Repository, PetSmart established a robust foundation for omnichannel retail. This implementation significantly enhanced the omnichannel process and elevated overall customer satisfaction levels.

PVH, a global apparel company with a brand portfolio that includes Tommy Hilfiger, Calvin Klein, Warner’s, Olga, and True&Co, is working with SAP to build an IT platform foundation for innovation, modernization, digitalization, and scalability.

Qurate Retail Group, known for its innovative strides in the retail sector, leveraged technology to elevate customer experiences, optimize operations, and propel growth together with SAP.

RD, Brazil’s top drugstore chain boasting nearly 3,000 stores across the nation, achieved a transformative implementation of SAP technology, which led to streamlined processes and customer-centric advancements, marking a new era of operational excellence.

Wella Company, a pioneering force in the beauty industry with 15 distinctive brands, utilizes technology to inspire both consumers and beauty professionals to embrace their authentic selves. Wella Company’s approach of leveraging actionable data to craft tailored solutions strengthens its lifelong relationships across B2C (business-to-consumer), B2B (business-to-business), and D2C (direct-to-consumer) realms.

SAP celebrates these retailers for their outstanding efforts, collaboration, and dedication in driving successful business outcomes with technology. Join us at NRF 2024 to celebrate these SAP Industry Heroes that will be sharing their stories and learnings at the SAP booth. Schedule an in-person meeting or booth tour with us today

Read more about our retail and CPG customer stories and wins from 2023.

Matt Laukaitis is EVP and Global GM for SAP Consumer Industries.

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