As an amateur rider and an SAP intern, being inside the action at the World Equestrian Festival was a dream come true. Learn how SAP…
A Ticket to Pride: The Chick-fil-A College Football Hall of Fame
The College Football Hall of Fame is a fan’s dream come true. One of the most technologically advanced museums in the world, the Hall goes…
Technology Meets Tradition at CHIO Aachen
From July 14 to 23, 2017, the world’s top riders were in Germany for the CHIO Aachen World Equestrian Festival. SAP is a long-standing event…
Corporate Sponsorships Reimagined: Extreme Sailing Series™
Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at…
TSG 1899 Hoffenheim and SAP: Scoring with Innovation
Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might…
Hey Football Fans, Keep Your Finger on the Pulse
We all have a pulse. Hopefully yours is strong, and you monitor it often. But metaphorically speaking, as fans, our favorite team has a pulse…
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