Leveraging Technology to Drive Excellence On and Off the Pitch

FC Bayern, one of the most successful global football clubs, continues to raise the bar on and off the field. With a relentless focus on excellence and innovation, the world-renowned club has extended its usage of SAP SuccessFactors software with AI-enabled solutions to enhance its HR functions and processes.

A clear key to the club’s success are the more than 1,000 employees in Munich, New York, Bangkok, and Shanghai who are as integral to the club as the players on the pitch, meaning each job experience and career path must enable employees to continuously develop themselves professionally to reach their full potential.

Streamlining HR Operations with SAP SuccessFactors

FC Bayern initially adopted SAP SuccessFactors to optimize its  talent management, modernize HR processes, and foster a culture of continuous learning and development. Over the years, the club has expanded its utilization of SAP SuccessFactors to manage everything from employee onboarding to performance management.

FC Bayern Bring Out Their Best with SAP SuccessFactors and AI

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FC Bayern Bring Out Their Best with SAP SuccessFactors and AI

By leveraging SAP SuccessFactors, FC Bayern benefits from:

  • Increased Efficiency: Automated workflows and streamlined processes have significantly reduced administrative burdens, allowing HR teams to accelerate complex processes and continually reduce time on the recruiting journey.
  • Insightful Analytics: Real-time data and analytics providing managers with valuable insights into employee performance, engagement, and development, enabling holistic decision-making across an employee’s career path.
  • Scalability: As FC Bayern continues to grow and evolve, SAP SuccessFactors offers scalable solutions that adapt to the club’s ever-changing needs and requirements. Employees can now access their personnel data securely from anywhere using any device, with self-service options for employees, managers, and HR admins.

Transforming Recruitment with AI-Enabled Solutions

SAP Business AI has the ability to transform the employee experience for employees, managers, recruiters, and HR professionals. Recognizing the importance of hiring top talent to maintain its competitive edge, FC Bayern will use AI-assisted capabilities in its recruiting process.  Now, the talent acquisition team at FC Bayern will be able to create compelling job descriptions — a previously time consuming and manual task — at the touch of a button, as well as be prompted with AI-generated interview questions based on job descriptions.

AI-enabled capabilities embedded in SAP SuccessFactors solutions empower organizations like FC Bayern to:

  • Redefine Recruitment: Recruiters and hiring managers can benefit from the use of generative AI to create tailored job descriptions based on data from within SAP SuccessFactors solutions.
  • Interview Questions with AI and Interview Evaluations in Microsoft Teams: Using Microsoft Teams integration, interviewers can now generate interview questions on the spot based on the job description in the job requisition by using generative AI capabilities.
  • Elevate the Employee Experience: FC Bayern will empower their workforce to excel by providing seamless access to all HR systems, optimizing career development with SAP SuccessFactors Learning, and fostering engagement through experiences that prioritize and organize an employee’s individual needs, skills, interests, and aspirations, helping organizations like FC Bayern reinforce their reputation as an employer of choice.

The Future of HR at FC Bayern

By leveraging the SAP SuccessFactors HCM suite and SAP Business AI capabilities, FC Bayern will set new benchmarks in HR excellence, driving innovation and fostering a culture of professional growth and learning.

When organizations invest in their people — and in their passions and potential — they return the investment over and over. This happens when they are provided with intuitive self-service tools such as the SAP SuccessFactors Mobile app and access to HR systems that empower them to perform at their true potential. An improved employee experience in turn leads to better business outcomes.

As the club continues to evolve and face new challenges, FC Bayern remains committed to leveraging technology to stay competitive and bridge the skills gap of today to be better ready for what tomorrow brings.

Learn more about how SAP SuccessFactors Recruiting uses AI to transform your organization’s HR processes and drive success:

Maryann Abbajay is chief revenue officer at SAP SuccessFactors.

Customer Testimonial: Discover more about the SAP and FC Bayern partnership