WALLDORF — During earnings on July 21, 2021, SAP SE (NYSE: SAP) announced that the National Basketball Association (NBA) will leverage the RISE with SAP offering to facilitate the global sports and media business’s ongoing cloud evolution.
As part of the deal, the NBA will migrate its cloud-based SAP software environment, including SAP S/4HANA Cloud, to Microsoft Azure.
With this new environment, the NBA plans to continue modernizing and consolidating critical business processes to operate more efficiently, power several direct-to-consumer and fan engagement initiatives, and support the league’s international growth strategy.
“The NBA and SAP have a strong history together that we aim to build upon with this latest cloud-driven initiative,” said Krishna Bhagavathula, chief technology officer and senior vice president for the NBA. “RISE with SAP is an important offering that will support the NBA’s cloud strategy and vision.”
“The NBA has consistently delivered cutting-edge experiences for fans powered by industry-leading innovation in sports and entertainment,” said Lloyd Adams, SAP North America senior vice president and managing director of East Region. “We look forward to helping the NBA continue its impressive cloud transformation strategy via RISE with SAP.”
Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.
Media Contact:
Justin Wolz, +1 (919) 316-7084, j.wolz@sap.com, ET
SAP Press Room; press@sap.com
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2021 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
