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SAP Named a Leader in 2021 Gartner Magic Quadrant for Digital Commerce

WALLDORFSAP SE (NYSE: SAP) today announced it has been named a Leader in the 2021 Gartner® Magic Quadrant™ for Digital Commerce* for the seventh time. In its latest 2021 report, Gartner assessed solutions from 17 vendors including commerce solutions from SAP.

Brands globally, including appliance manufacturer De’Longhi, nutritional products distributor Kyani and retailer Abrakadabra, have recently selected SAP solutions to help deliver a rich, personalized omnichannel e-commerce experience that is reliable and scales to meet the demands of their customers.

“We believe this latest positioning as a Leader by Gartner is why brands across industries and geographies are turning to SAP to broaden their commerce reach without compromising flexibility,” said Nuno Pedro, global head, Commerce Solutions, SAP. “Digital commerce solutions from SAP enable success across different industries, marketplaces and business models by providing customers enjoyable, individually relevant, in-the-moment experiences.”

Digital commerce solutions from SAP, which include SAP Commerce Cloud and SAP Upscale Commerce, help brands convert more customers by turning engagements into personal, shoppable moments. Additional companies that recently chose digital commerce solutions from SAP in the first half of 2021 include the following:

Digital commerce solutions from SAP are part of the SAP Customer Experience portfolio, which goes beyond traditional CRM solutions by bringing together customer data, experiential and operational data, and machine learning.

To learn more, download a complimentary copy of the report, including Gartner’s in-depth analysis of the digital commerce landscape.

SAP was also recognized for the third consecutive year as a Leader in the 2021 Gartner Magic Quadrant for Sales Force Automation.** Additionally, Emarsys, now part of SAP, was recently named a Leader for the third time in the 2021 Gartner Magic Quadrant for Personalization Engines.***

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Media Contact:
Samantha Finnegan, +1 (415) 377-0475, samantha.finnegan@sap.com, ET
SAP Press Room; press@sap.com

*Gartner, “Magic Quadrant for Digital Commerce,” Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, August 31, 2021.
**Gartner, “Magic Quadrant for Sales Force Automation,” Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, August 4, 2021.
***Gartner, “Magic Quadrant for Personalization Engines,” Jason McNellis, Claire Tassin, Jennifer Polk, July 19, 2021.

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