SAP Named a Leader in 2021 Gartner® Magic Quadrant™ for Configure, Price and Quote Application Suites


WALLDORF SAP SE (NYSE: SAP) today announced it has been positioned as a Leader in the 2021 Gartner Magic Quadrant for Configure, Price and Quote Application Suites.1 This is the fourth consecutive year SAP has been positioned as a Leader in this Gartner Magic Quadrant.

The SAP CPQ solution helps streamline the sales-quote-to-cash process, leading to more signed deals, higher margins and a better experience for both sales and customers.

“Customers expect a buying process that is quick and simple, no matter how complicated the product or service might be,” said Sameer Patel, chief marketing and solution officer for SAP Customer Experience. “The last mile of the transaction is extremely critical in the buying process and serves as an opportunity for brands to stand out from the competition and deliver on the customers expectation of a great experience. With SAP CPQ, sales teams and partners have the power to quickly build a quote for the right solution, at the right price, every single time.”

SAP CPQ is part of the SAP Customer Experience portfolio, which goes beyond traditional CRM solutions by bringing together customer data, experiential and operational data, and machine learning. SAP Customer Experience offers organizations a complete platform to address all customer interactions using a common data model and functionality from commerce, marketing, sales and service to address their business needs.

To learn more, download a complimentary copy of the Gartner Magic Quadrant for CPQ Application Suites.

Recently, SAP was also named a Leader in the 2021 Gartner Magic Quadrant for Digital Commerce2 for the seventh time and as a Leader in the 2021 Gartner Magic Quadrant for Sales Force Automation3 for the third consecutive year. Additionally, Emarsys, now part of SAP, was recently named a Leader for the third time in the 2021 Gartner Magic Quadrant for Personalization Engines.4

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

Media Contact:
Samantha Finnegan, +1 (415) 377-0475, samantha.finnegan@sap.com, ET
SAP Press Room; press@sap.com

1. Gartner, “Magic Quadrant for Configure, Price and Quote Application Suites,” Mark LewisDayna Ford, October 21, 2021.
2. Gartner, “Magic Quadrant for Digital Commerce,” Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, August 31, 2021.
3. Gartner, “Magic Quadrant for Sales Force Automation,” Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, August 4, 2021.
4. Gartner, “Magic Quadrant for Personalization Engines,”Jason McNellisClaire TassinJennifer Polk, July 19,  2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2021 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.